Posts in Tag

lingerie briefs

Gilda & Pearl couture lingerie on Lingerie Briefs

This week has been an intense market drill down: three full days at Curve NY, The Lingerie Select, followed by showroom appointments. Spring 18 previews, current business reviews and fall strategy meetings: these generate a great deal of  input requiring thoughtful analysis. Look for a defined perspective shortly. But today, I want to highlight an English label that I love for its lingerie purity, Gilda & Pearl. I visited … Read More


Celso Diniz photography of Clio babydoll by Francis Smiley on Lingerie Briefs

Years ago, before social media, when my job was inextricably linked to Victoria Secret (a client), the VS catalog was a mail order lingerie bible. Born and raised in a department store brick and mortar world where hanger appeal dictated product decisions, learning an entire new set of merchandising rules for catalog sales was enlightening. The picture was everything. VS would develop and place orders with us. Then they would … Read More


By TINA WILSON

Fashion Illustrations by Tina Wilson on Lingerie BriefsI believe by the turn of this century there will no longer be categories of clothing, no sportswear, no intimates, no outerwear, we will have 7 articles of clothing, period …I will be dust by then and it’s probably just as well but in the meantime I will happily prepare for the inevitable and so should any forward thinking designer or retailer of apparel.

hy•brid (ˈhaɪ brɪd) … Read More


Montelle Divine bra in Fig on Lingerie Briefs

A stunning semi sheer lace bra, Montelle’s Divine has upped the ante for full coverage bras. Currently available from 32-42, C-G cups, Divine will be available for Fall 17 to an H cup! This 3 part non-padded stretch lace bra is unlined at the top of the cup to enhance fit as well as fashion. Soft tulle mesh at the bottom insures lift and support.  The U shape back … Read More


PJ Salvage Anniversary Print Flannels on Lingerie Briefs

The very first lesson I ever learned as a merchant was the pursuit of the key item and how to maximize its potential. The term “key item intensification” became a maxim for good retail practice. Identifying a product and expanding its exposure while eliminating styles trickling along in sales is the mark of a savvy buyer. This practice carries through to the wholesale venue. It takes only one great item … Read More


AIKYOU bras for A cups on Lingerie Briefs

Recently, I finished listening to the American Biography, Hidden Figures. It is the story of three brilliant African-American women whose work at NASA served as the brains behind one of the greatest accomplishments in American History: the launch of John Glenn into space.  Many of you may have seen the movie, which was extremely well done. But, the book delves far deeper into the lives of these women, the enormous … Read More


Hanky Panky 40th birthday celebration on Lingerie Briefs

For the 40 + years since I began my career, I have lived by the credo that communication is the key to success and that relationships matter. In business this philosophy is, in my opinion, the formula for longevity. Last week I attended the 4oth birthday celebration for Hanky Panky at the West Edge on the Highline in NYC. The party was given by partners Gale Epstein and Lida Orzeck … Read More


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