Simone Perele is known for its signature tattoo embroidery that hugs curves to perfection. The fit is truly as spectacular as it looks on the body. So the new Spring-Summer 2019 hues in the Saga and Java Collections are worthy of celebration. Effortlessly stunning in every way, new White and Linen styles are a must-have for the sunkissed season.
Saga Sheer Plunge and Thong in new color White
The Saga Sheer Demi and Boyshort radiate … Read More
By ELLEN LEWIS
Recently, I finished reading the biography, Georgia, by Dawn Tripp. O’Keefe is one of my favorite artists and the story of her life resonates in the current feminine culture. In this book we witness her creative force evolve as she struggles to stay her ground in a male dominated world. Her paintings, particularly her floral studies, were never intended to be interpreted as a female expression but rather her personal statement about … Read More
In the past few weeks, we’ve posted several blogs about the transition of sleepwear and loungewear into street wear. Many ready to wear designers have integrated lingerie and swimwear into their vernacular creating lifestyle brands that are in sync with the casual attitude so prevalent in the American culture. This is not a new mantra in the Intimate Apparel business. It started some years ago (when my own girls began wearing pajama pants to school) … Read More
By HOLLY JACKSON
One of my favorite things about social media is the way it has allowed completely new designers to open up the conversation about what both lingerie and lingerie marketing can look like. While the larger North American market frequently stays focused on things like continuity colors and t-shirt bras, young designers are creating away on Instagram and posting it all so customers can find them. These brands understand both the power of … Read More
This month Maison Lejaby heralds spring with the introduction of the Karma and Tender collections, each one a celebration of feminine grace. Powdery colors, precious details and fresh shapes are combined to create gorgeous intimate ranges in bras from A to G cups, 30 -42 bands and panties XS-XL. A bow to the contemporary woman with a taste for the best of French lingerie, these designs are chic, comfortable and functional, a Maison Lejaby … Read More
Photographed by STEPHANIE HYNES
Elomi
Writing this preamble about our latest Lingerie Fashion editorial photographed by Stephanie Hynes was somewhat of an eye opener for me. I’ve been discouraging the word plus when referring to curvy women who do not fit into the historically straight size market. My opinion has always been that size is just a number and all women deserve beautiful lingerie without being categorized. But after a conversation with our model, Tricia … Read More
By ELLEN LEWIS
I’ve been wrestling with the concept of sustainability for months now. It’s somewhat of a conundrum for the Lingerie and Swimwear Industry. How do we reconcile the main objective of feel and fit friendly garments, softness as a mission, with the reality of the fabric technology required to accomplish this goal? There are solutions, but as Sharleen Ernster, the founder of the eco-friendly brand, We Are HAH told me during a conversation … Read More