Posts in Tag

Lingerieexpert

By ELLEN LEWIS

Evelyn & Bobbie Beyond wirefree patented bralette as featured on Lingerie Briefs

The Evelyn & Bobbie Defy Bra has changed my life. No exaggeration from a woman who has spent her entire adulthood waiting to get home in order to remove my bra. I am a 36G and the bralette revolution has basically passed me by…until now.

When brand founder Bree McKeen sent me a sample last spring, I told her she was wasting her time. But of … Read More


By ALISON CONNOLLY

AMAIÒ luxury swimwear as featured on Lingerie Briefs

Founded in 2016 by designer Samantha Khoury, AMAIÒ is a women’s luxury swim & resort wear label based in Los Angeles that specializes in a beautiful space “where swim meets ready-to-wear”.  It is unique from other swimwear brands in that it’s not simply a swimwear label, but instead part of a niche group the designer created called Après Swim.  This means Khoury’s designs are made not … Read More


Shapewear Breaks Free

By ELLEN LEWIS

Le Mystere Shapewear photographed by Stephanie Hynes for Lingerie BriefsLe Mystere

At the beginning of the last decade, when we launched Lingerie Briefs, the shapewear business was having a moment. Powered by the Spanx craze, a concept of control without the infrastructure of a girdle, shapewear began to appear everywhere in the market. The plethora of companies responding to the Spanx phenomenon was overwhelming. I remember one Curve show where it seemed as if half the … Read More


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