By HOLLY JACKSON
I feel like if there is one thing everyone who works with Ellen Lewis knows about her, it is this: she absolutely loves horses. She’s crazy about them! I’m scared of horses and have never tried riding one, but I’ve been told by multiple people that horseback riding is a great test of a sports bra. Given this, it isn’t surprising that Ellen owns a ton of sports bras and wears them … Read More
By HOLLY JACKSON
I’ve spent the last few days getting ready to move next month, which at this stage mostly involves sorting through my stuff and deciding if I really love each item enough to pay to move it. Once I sorted through my lingerie I realized that I, like most women, tend to wear the same bras over and over again. Not unexpectedly, these bras tend to be both high quality and all purpose. … Read More
Delight Collection in Rivièra Blue, a summery sky blue mixed with embroidery in light blue
and off-white that lighten up your skin.
So, how does Prima Donna celebrate its first 150 years? With a sparkling new party lingerie series, of course. They’re keeping things classy: a sexy lace look and a touch of gold together with chic Charbon or gorgeous colours that get you dreaming of summer. Delight lives up to its name – it’s … Read More
Prima Donna
Several years ago, I had the privilege of visiting the Van De Velde headquarters in Belgium. Home base for the luxury Prima Donna and Marie Jo brands, it was a treat for me, as I was already personally familiar with the extraordinary fit virtues of the Prima Donna designs. Insight into the development of a fine bra is always a lesson in lingerie, even if one is well schooled in the industry. What … Read More
By Ali Cudby
When a retailer is in business for the long haul, the business will invariably encounter changes. Sometimes stores hang on to the tried and true, hoping for the best, while others embrace change and grow. Liliana Mann, owner of the iconic Linea Intima, in Toronto, has gone the latter route.
To celebrate the boutique’s 15th anniversary, Mann opened a 1330 sq ft location in luxurious Bayview Village. Within the classic … Read More
By Ali Cudby
Coup de Foudre is one of the only luxury lingerie stores in Washington DC, located in the heart of downtown, just steps from the famed Ford’s Theater. In 2011, owner Kiersten Butterfield purchased the store from the woman who originally opened in 2004.
The store was originally focused on high-end sleepwear, but customer demand drove the business in the direction of bra fitting. After a couple of years, bra fitting became “the … Read More
By Ali Cudby
Innovation has many faces. While I often discuss garments in this space, there are many more aspects to innovation in our industry.
Here are a few new ways in which technology is improving the lingerie buyer’s customer experience:
