By ALI CUDBY
With the trade shows coming up, you get to choose how you want to approach them. Many will discover new ways to grow and thrive. Some will not.
Here are 5 things you can do to fail at your Curvexpo experience:
1) Don’t Have a Plan
Arriving at a trade show without doing any prep work for your meetings with vendors is like the nightmare of showing … Read More
By ALI CUDBY
This question might keep you up at night. If it doesn’t I invite you to ask yourself why not. You spend a ton of time in your business. Maybe more time than you spend on anything else in your life.
Including time with your family.
Including sleep.
So ensuring your business is EXCELLENT in all things is incredibly important.
I see many businesses decide that ADEQUATE is … Read More
By ALI CUDBY
Did you ever stop to think about the origin of the statistic that says 70-85% of women are wearing the wrong size bra?
Given the way it is quoted and re-quoted, you’d think it was based on some scientifically airtight data. Maybe an unbiased organization that did an in-depth survey. Or even a comprehensive industry assessment.
Nope.
I recently wrote a post that traced the statistic to … Read More
By ALI CUDBY
There are many great reasons to visit the Paris Salon De La Lingerie. Of course, Paris is an inspiration in itself.
Whether the weather is blue skies, typical January gray, or the occasional – and unexpected – snow (I’m looking at YOU, 2013) the city’s romantic air always engages a lingerie-friendly mindset.
This year, thousands of buyers will descend on the Porte de Versailles (last year … Read More
By ALI CUDBY
In my last column we talked about setting yourself up for success in 2015. Now that you’ve mapped out a rosy future, how can you set yourself up to make those goals a reality?
While there are a lot of business complexities that go into hitting your targets, it’s always easier to blame external factors for business challenges. Here are some I hear on a regular … Read More
By Ali Cudby
Lingerie Fashion Week is a celebration of independent brands showcasing their perspectives for the press. There’s nothing like a fashion show to let designers tell the world what their brand represents via garments, styling and attitude.
For retailers, the runway shows are entertaining, but at the end of the day, only the product matters. When the goods arrive, there are no glitter-strewn models and carefully selected tunes. … Read More
By Ali Cudby
The other day I was talking to a lingerie retailer who was unhappy with the take-home pay her business was generating. She wanted her store to throw off more money. Knowing my success boosting lingerie businesses for clients, she solicited some advice.
I asked what she might do to generate income, and her responses were pretty standard…
