Posts in Tag

swim blog

By ELLEN LEWIS

Magicsuit Swimwear romper on Lingerie Briefs

I am not in Mexico at the moment; I came north for the holidays and to prepare for the fall 2018 market. It’s a bit counter intuitive, braving the northeastern weather patterns while most people are escaping south for a sun soaked reprieve. It is, in fact, the beginning of the Swimwear season. And even though I write this wrapped in fleece, there is no doubt that … Read More


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Skin Worldwide Swim on Lingerie Briefs

No one who is breathing today can doubt that we are sailing on winds of change. The shifts in decades of established norms, political and cultural have been seismic in the past few years. This is a good thing, even if adjustment to the impact requires some serious analysis, growing pains and, initially, reluctant acceptance. In fashion, the influence is huge. Just last month at the semi-annual Interfiliere show, Concepts … Read More


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Peachy Pairs 2017 Swim Briefs by Curvy Kate on Lingerie Briefs

Swim season is in high gear, which in the world of retail often means that the summer sales are front and center. For buyers, the Spring 17 season is in full bloom.  Last week was Salon Mode City in Lyon, France and today, The Miami Swim Show takes off. I was going to attend, but I’ve got terrific eyes on site with my colleague, Kimberly Berger, owner of Lion’s Lair … Read More


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Back to Eden ~ Huit Swimwear

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Imagine you are shipwrecked on an exotic tropical island. What would you need to survive?  Any style from the Huit Swimwear Eden blue lagoon collection would assure maximum camouflage and just enough exposure to guarantee rescue when desired. Available 32-34, B-D cups,these designs are a paradise found.

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Walking through the exhibitions stands this past summer at the Paris Lingerie and Swimwear show, I have to admit, I wasn’t exactly at my best.  I was somewhat under the weather, and I don’t mean the 100 degree temperatures; although that certainly did add to my discomfort. In such a state, its a bit more difficult to get inspired. But, when I came across the mystical, magical Maaji Swimwear booth, … Read More


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marilyn 1950Marilyn Monroe 1950

What goes around comes around, particularly in fashion. So, it’s not surprising that the brief is on the rise, both in lingerie collections and swimwear. I was scouring through some old photos of feminine icons the other day, celebrities that graced the media in the 1940’s to the 60’s. It’s uncanny how the two piece bathing suit designs worn by the likes of Marilyn Monroe, Betty Grable, … Read More


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A-Little-Kiss

This was my last day at the beach, probably until I return to Mexico next fall. I am New York bound this week. One thing I can tell you for certain; bathing suits have infiltrated my psyche in Cabo San Lucas. There are more swim stores here than Lingerie Boutiques (of which there are almost none).  The jamboree of vibrant color playing pool and seaside here truly raises the volume.  … Read More


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