Posts in Tag

the Little Bra Company

By HOLLY JACKSON

The Yvonne lace trim moulded bra from The Little Bra Company for petite frames as featured on Lingerie Briefs

When I was younger I thought that only women with larger cup sizes had lingerie issues. It must be so easy, I thought, when you could just walk into a lingerie store and buy anything on the rack! It wasn’t until I got older and developed a group of friends who had a wide variety of body types that I realized that petite women had just as … Read More


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By ELLEN LEWIS

The Erika wirefree bra from The Little Bra Company as featured on Lingerie Briefs

I am back in Mexico for a month with my 6 year old grandson, a powerhouse of endless activity. It’s been one week, 100 games of Sorry, endless questions requiring immediate answers, a 500 piece jigsaw puzzle to be sorted. Between all of this, I am trying to work. How does someone so small produce so much energy? I’ve watched him grow from the toddler every grandparent … Read More


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by DEEDEE CROSLAND ~ Audio BriefsEmily Lau - owner of The Little Bra Company interview with Deedee Crosland - Lingerie Briefs

Emily Lau founded The Little Bra Company in 2007 out of a personal need and desire to create beautiful bras that fit petite and smaller-framed women.  Audio Briefs‘ Deedee Crosland interviews Emily and explores her efforts to balance a start-up brand with her successful career as a television producer. Ultimately her passion for designing and manufacturing niche bras for petite women won.  The … Read More


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latte and laduree on Lingerie Briefs

In NYC yesterday, while waiting for a latte at an edgy coffee shop on Madison Avenue, I started to contemplate why I was feeling upbeat about spending $4.50 on a cup of coffee. The answer is really simple: in the scheme of things, it’s really the small luxuries in life that can alter perspective. This city is full of them; little treats that are singularly expensive but really worth the … Read More


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COL-CHRISChristine Lingerie

Curve NY was, as always, a 3 day marathon of appointments for me. I missed a few interesting brands and worst of all, lost my notebook containing two full days of notes. Not to worry, resurrection is imminent as I make contact with each company whose input is somewhere in a NYC taxi cab.

Curve is a giant gallery of brands and my preference is to curate trends … Read More


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E009-Mercedes1

I’ve been doing a lot of writing lately about the surge in curvy and plus size intimates, and I will continue this trend, because frankly, a great deal of the innovation in the market is surfacing from this venue. But today, I want to focus on another consumer need, currently neglected by the fast volume business predators unwilling to nurture and savor a very important niche in the Lingerie business, … Read More


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Untitled-1

One might think that a petite woman has no wedding dress woes. But perfection matters to every bride.  Remember that this woman has a small frame and enhancing her assets is part of the presentation.  The Little Bra Company caters to a woman who wants to make the best of what she has.  Here the Sascha strapless and the Lucia blue lined lace overlay padded push up promise smooth, supportive … Read More


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