Go Green on Earth Day and Every Day with B.R.A. Recycling

April 3, 2016



I met a remarkable woman who founded a bra recycling company.  Actually years ago she founded the original shoulder pads we’ve known to love and wear over the years that have come back in style and worn by super models in undergarments for a shoulder boost, breast boost or for comfort.

Her name is Kathleen Kirkwood and she is the Queen of the ‘Pints of Pads’ which are now in archives and sold in limited edition.  05875a1e150c137475b12282525ae3a1Kathleen has been an innovator of women’s wardrobes since 1983!  After realizing there was a market for recycling product from women’s garments, even simple shoulder pads, Kathy got creative. She invented the Breast Revolution Agency (B.R.A. agency) and developed a method for one to many bras, for small businesses to corporations, and brands alike, to recycle their bras!

Here’s how you can CHOOSE to RECYCLE your bra, and turn that pile into carpet cushion for RED CARPET EVENTS. Your underwire, is pulled out, collected, and sold to metal recyclers – which SUPPORTS breast cancer research! Kathy proclaims, ‘OK ladies…Sing along with me….Don’t Burn Your Bra; RECYCLE IT!™


Kathy offers a variety of options for consumers to
manufacturers to GoGreen 

Simply choose your option;

  • Text and receive a postage paid e-recycle kit to send back your bras,
  • Sponsor recycled BRA envelopes,
  • Customize your corporate or company brand on an envelope and donate to a local cause,
  • Place a recycle bin at your place of work, etc.

Kathy has had over 1.2 tons of bra’s recycled (approx. 15,000).  And did you know if we all throw-out one bra every year that would create more than 50,000 TONS of waste for the landfill?!


Acceptable types of bras are;

  • Jog bras
  • Stretch bras
  • Cami bras
  • Training bras
  • Padded bras
  • Lace bras
  • Maternity bras

Note: Gel bra’s and water bras are non-recyclable

By participating in this program, your generous support of the B.R.A.™ initiative and mission is for:

  • Waste Reduction and to avoid Landfill & Incineration
  • Reclaiming steel (underwire) for a Donation to Breast Cancer Research, Where applicable
  • Cleaner Communities
  • Alternative Use of Discarded Polyurethane bra’s (carpet cushion)
  • Create Green Jobs – B.R.A. Recycling is not a charity, and hopes to build a business that will thrive and create new Jobs in the U.S.A.
  • Responsible Manufacturing end-of-life Methods for Intimate Apparel Brands

Earth Day is an annual event, celebrated on April 22 each year, on which day events worldwide are held to demonstrate support for environmental protection. It was first celebrated in 1970, and is now coordinated globally by the Earth Day Network, and celebrated in more than 192 countries each year. We are suggesting that women around the world donate at least one bra to help support this great cause.

For more information on B.R.A. Recycling or sponsorship, contact Kathleen Kirkwood at  For a free bra label, text BRA to 79274 or buy a permit for recycling UNLIMITED bras for  $5.00. Learn More About How to Participate here: You Do WHAT?

All the breast,

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Breast Briefs



An Intimate Apparel column about Bras, Breast Cancer and Advancements with New Technologies


Columnist: JEAN CRISS
Also: Author, Contributing Writer/Blogger, Breast Cancer Survivor,
Entrepreneur, Former SGK Board of Trustee,
Designer of new CRISSCROSS-logo Brand

Jean Criss has been our new #BreastBriefs Columnist of #LingerieBriefs since September 2015. Jean is known as an author of Trilogy Series, Contributing Writer/Blogger for other leading Intimate Apparel Journals and the Media at large. She is a 9-year Breast Cancer Survivor, Former Board of Trustee of Susan G. Komen North Jersey Affiliate, and new Designer of CRISSCROSS-logo. Her brand was created to help breast cancer survivors feel confident and look beautiful in post-surgical undergarments after surgery. They are designed for both women and men and the collection will include: bras, cami’s, men’s vests, hospital gowns — thinking of every step a survivor may need to recover in comfort and style. She even designed stylish medical scrubs for caregivers — covering all aspects of her hospital experience.
As an entrepreneur, Jean enjoys writing about breast health awareness and beauty, new technologies and fashionable apparel. She is a fashionista at heart and a media connoisseur with over 25+ years dedicated to media and technology. Her passion for a more comfortable bra became apparent after her experience with uncomfortable, ugly, utilitarian breast cancer bras post-recovery. Her inspirations to take her first-hand knowledge to create advanced solutions for survivors in the intimate apparel industry have come true! From inception to concept, strategy, and design to fashion forward innovative laser-cut templates, patterns and grades. Chic styles offer advanced healing with custom-made fabric and unique accessories. Jean feels “every survivor should have a positive experience – no matter what form of breast surgery you may need to experience.Bottom line, all patients want to feel confident on the inside and look beautiful on the outside. Jean has not been scared to tackle the unknown and enjoys learning and taking advice from industry experts. “It’s been exhilarating to launch from the ground up in a brand new market!”  Jean is passionate about supporting this cause to help put an end to breast cancer forever. TrueBLISS as noted in her breast cancer story – My Pain Woke Me Up: BLISS!
Jean Criss has served as CEO of Jean Criss Media, LLC in New York City since 2011 and produces digital media, advertising, social media, TV and innovative marketing campaigns, all with the goal of foregrounding local businesses and agencies. She is host of Java with Jean, a web TV series she created to promote clients, and their products or services.  Jean has a business communications degree and has earned numerous sales leadership and executive awards. She donates a great degree of time to non-profit and women entrepreneur networking organizations throughout the Northeast and nationally. You can learn more About Jean on her website. For media inquiries or links to her social sites, please contact her at or 212/792-4106 or follow on twitter @jean_criss or at

Let Cancer Get the BREAST of You! 



Jean Criss

Jean  Criss Media, LLC

CEO,  Author & Founder /CRISSCROSS-logo

245 Park Ave., 39th Floor, New York, NY 10167

P: 212-792-4106|C: 908-247-8443
F: 212-792-4001