Have A DREAM Bra? Let First Bra Make Your Wish Come True!

May 8, 2016



There once were three beautiful fairy tale gals namely Cinderella, Dorothy and Alice…and now, in the world of Intimate Apparel, there’s Terry Levine and Clair Keizer, owners of Clair De Lune Lingerie in Kansas City! These iconic storybook figures and their journeys to self-awareness and self-esteem have made an impact on the lives of countless little girls! 

Dorothy, with Toto by her side, was in pursuit of the magical red slippers.  She followed the Yellow Brick Road toward the Emerald City in search of the Wizard of Oz hoping to find her way back home to “normalcy”.  Along the way, she had to overcome many roadblocks, including the Wicked Witch of the West. As breast cancer survivors, that’s what most women do on their journey back to normalcy, overcome obstacles. This begins with undergarments.


It was the same for Alice who followed the White Rabbit into a Wonderland of Adventure but in the end she just wanted to be herself again, sitting unencumbered in a beautiful garden. And Cinderella sought escape from her wicked step sisters, finding it when Prince Charming placed the perfectly fitting “glass slipper” on her foot.

These caricatures all wanted the same thing – a life of normality after a very challenging journey.  In Lingerie today we are proud to reveal a new story with an equally happy ending; one that brings forward solutions to women of all figures and breast sizes during the changes a woman experiences in life!

From maternity, nursing bras to post-surgical garments used for mastectomy and also shapewear, a woman’s looking glass is crystal clear with Clair de Lunes in depth fit program. No matter what life change she may go thru, this shop has offered the virtues of women’s leading brands for well over 11 years.

firsstWhat turns this into a fairy tale story come true is their new Initiative, The First Bra Foundation. This program offers the ability for Breast Cancer Survivors to receive a FREE bra of choice, along with a personal fitting experience. Clair De Lune understands that finding that first bra as a breast cancer survivor can be a challenging moment, and they want to make that moment as easy and anxiety-free as possible.  It’s a simple process to sign-up.

After enduring a single or bilateral mastectomy, the experience can be traumatic.  Just as Dorothy was blown away in the tornado and in the beginning, feeling isolated on that Yellow Brick Road, she may have found it difficult to believe that anyone out there supported her.  Yet she found the Scarecrow, the Tin Man and the Lion who had her back.  They found the Wizard, fought off the Wicked Witch and found peace   As we fight to put an end to breast cancer forever, survivors need to take our first step to regaining their self-esteem.  It’s the products we wear along that path that will help us towards feeling confident and looking beautiful!  The First Bra Foundation is here to support Survivors and step you through the process by providing a free bra and fitting.  What more could a woman ask for? I know I would be asking for a First Bra experience. How about you?


It’s clear to me that Clair and Terry have created a woman’s fairy tale by packaging a girl’s dream bra in a one-stop shop, pay-it-forward solution.  Their wish is to spread their story and engage other retailers in this cause.


You can learn more about Clair de Lune and The First Bra Foundation by visiting their websites.  

Clair de Lune Will Make Your Fairy Tale Dreams Come True!

All the breast!

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Breast Briefs



An Intimate Apparel column about Bras, Breast Cancer and Advancements with New Technologies


Columnist: JEAN CRISS
Also: Author, Contributing Writer/Blogger, Breast Cancer Survivor,
Entrepreneur, Former SGK Board of Trustee,
Designer of new CRISSCROSS-logo Brand

Jean Criss has been our new #BreastBriefs Columnist of #LingerieBriefs since September 2015. Jean is known as an author of Trilogy Series, Contributing Writer/Blogger for other leading Intimate Apparel Journals and the Media at large. She is a 9-year Breast Cancer Survivor, Former Board of Trustee of Susan G. Komen North Jersey Affiliate, and new Designer of CRISSCROSS-logo. Her brand was created to help breast cancer survivors feel confident and look beautiful in post-surgical undergarments after surgery. They are designed for both women and men and the collection will include: bras, cami’s, men’s vests, hospital gowns — thinking of every step a survivor may need to recover in comfort and style. She even designed stylish medical scrubs for caregivers — covering all aspects of her hospital experience.
As an entrepreneur, Jean enjoys writing about breast health awareness and beauty, new technologies and fashionable apparel. She is a fashionista at heart and a media connoisseur with over 25+ years dedicated to media and technology. Her passion for a more comfortable bra became apparent after her experience with uncomfortable, ugly, utilitarian breast cancer bras post-recovery. Her inspirations to take her first-hand knowledge to create advanced solutions for survivors in the intimate apparel industry have come true! From inception to concept, strategy, and design to fashion forward innovative laser-cut templates, patterns and grades. Chic styles offer advanced healing with custom-made fabric and unique accessories. Jean feels “every survivor should have a positive experience – no matter what form of breast surgery you may need to experience.Bottom line, all patients want to feel confident on the inside and look beautiful on the outside. Jean has not been scared to tackle the unknown and enjoys learning and taking advice from industry experts. “It’s been exhilarating to launch from the ground up in a brand new market!”  Jean is passionate about supporting this cause to help put an end to breast cancer forever. TrueBLISS as noted in her breast cancer story – My Pain Woke Me Up: BLISS!
Jean Criss has served as CEO of Jean Criss Media, LLC in New York City since 2011 and produces digital media, advertising, social media, TV and innovative marketing campaigns, all with the goal of foregrounding local businesses and agencies. She is host of Java with Jean, a web TV series she created to promote clients, and their products or services.  Jean has a business communications degree and has earned numerous sales leadership and executive awards. She donates a great degree of time to non-profit and women entrepreneur networking organizations throughout the Northeast and nationally. You can learn more About Jean on her website. For media inquiries or links to her social sites, please contact her at or 212/792-4106 or follow on twitter @jean_criss or at

Let Cancer Get the BREAST of You! 



Jean Criss

Jean  Criss Media, LLC

CEO,  Author & Founder /CRISSCROSS-logo

245 Park Ave., 39th Floor, New York, NY 10167

P: 212-792-4106|C: 908-247-8443
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