Monthly Archives

June 2017

Sugar Candy bra on Lingerie Briefs

If you have ever dealt with children with disabilities, you will understand the importance of Mainstreaming. In the world of education, it has been proven to be the x factor in developing social skills. To be part of a group that includes most people prepares students to deal with the world at large. It’s a ‘win win’ situation; fostering tolerance and facilitating self-esteem. I have witnessed this personally as a volunteer at a therapeutic horse center and within my familial scope when confronted with learning issues that label a child and cubbyhole their identity. Mainstreaming is a good thing. It expands horizons and promulgates social skills. It brings a person closer to the whole.

Thus my appreciation for  Cake Maternity’s decision to move beyond their established business model into the mainstream lingerie market with their recently launched Sugar Candy brand. Sugar Candy is targeted specifically for the fuller bust woman. The Sugar Candy bra, Cake’s first foray beyond their current niche, is a wirefree, superbly soft and stretchy design for those of us who fit into this category; 20% of the female population globally.  This is the bra a larger breasted woman puts on for relief after she comes home. A full busted woman’s comfort level is often compromised by the constraints of wired bras and the weight of their breasts. Constructed with moulded cups and side support panels , it provides projection and separation.  In sizes XS-XXL (30-42, F-L cups), this design is not meant as a substitute, but rather a complement to a woman’s lingerie wardrobe. It is a sleep or lounge bra. Stores are already reporting up sales as plus size customers are purchasing this style along with their regular underwire basics; initial reviews are stellar. Cake Lingerie is renowned for its expertise at fitting the needs of larger breasted pregnant and nursing mothers. Sugar Candy crosses accepted boundaries satisfying a much broader market to establish additional equity in the Intimate Apparel industry.




“I Like Pushing Boundaries” ~Lady Gaga




This rich turquoise jewel-tone is being introduced on Curvy Couture’s best selling plus-size bra and hipster! Exactly what curvy girls want, a sexy and vibrant look that’s ultra comfortable – makes you feel fabulous. The Tulip Lace Push Up has been extremely popular due to its classic balconette shape that provides incredible lift, and the scalloped lace detail with a dangling rhinestone jewel add sexy sparkle. Available up to an H cup!

The matching Hipster now also comes in deep turquoise. The medium rise, double-lined front panel smooths the tummy, is invisible under clothing and is dressed up with just a hint of lace. Available in M-XXXL.

FREE SHIPPING right now at Curvy Couture through July 4th!


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Have some fashion fun with the sassy Flirt Bra peeking out from your summer tops. Available in a wide range of vibrant colors and featuring cross dye lace for the first time this season, the Flirt Bra size spectrum: 30-38 backs and A-F cups.

This all lace unlined balconette bra gives just the right amount of coverage and support. Perfect for women who do not always want a padded bra. Introduced in 2011, no wonder it remains one of Montelle’s most popular bras.


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Yay Panties on Lingerie Briefs

When I first saw the Yay Panties brand at Curve in February, I was not sure about another panty package program; but, it’s my job to mine the market for the best in class. Whenever a newcomer surfaces, I feel compelled to do some R&D. And the marketing campaign, so critical in today’s digital world was enticing: fun, sexy and affordable underwear completely seamless and stitch free.  My 32 year old daughter, who is not a fan of underpants in general (please don’t ask) convinced me of their potential when, after trying the boy short, she raved about the fit and feel. The fabric is so malleable and soft; it’s hard to remember one is wearing undies at all.  This I can personally vouch for as I tried them on. … Read more

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