Archive | June, 2017

Share

Cake Breaks into the Mainstream Lingerie Market

June 30, 2017

Sugar Candy bra on Lingerie Briefs

If you have ever dealt with children with disabilities, you will understand the importance of Mainstreaming. In the world of education, it has been proven to be the x factor in developing social skills. To be part of a group that includes most people prepares students to deal with the world at large. It’s a ‘win win’ situation; fostering tolerance and facilitating self-esteem. I have witnessed this personally as a volunteer at a therapeutic horse center and within my familial scope when confronted with learning issues that label a child and cubbyhole their identity. Mainstreaming is a good thing. It expands horizons and promulgates social skills. It brings a person closer to the whole.

Thus my appreciation for  Cake Maternity’s decision to move beyond their established business model into the mainstream lingerie market with their recently launched Sugar Candy brand. Sugar Candy is targeted specifically for the fuller bust woman. The Sugar Candy bra, Cake’s first foray beyond their current niche, is a wirefree, superbly soft and stretchy design for those of us who fit into this category; 20% of the female population globally.  This is the bra a larger breasted woman puts on for relief after she comes home. A full busted woman’s comfort level is often compromised by the constraints of wired bras and the weight of their breasts. Constructed with moulded cups and side support panels , it provides projection and separation.  In sizes XS-XXL (30-42, F-L cups), this design is not meant as a substitute, but rather a complement to a woman’s lingerie wardrobe. It is a sleep or lounge bra. Stores are already reporting up sales as plus size customers are purchasing this style along with their regular underwire basics; initial reviews are stellar. Cake Lingerie is renowned for its expertise at fitting the needs of larger breasted pregnant and nursing mothers. Sugar Candy crosses accepted boundaries satisfying a much broader market to establish additional equity in the Intimate Apparel industry.

 

 

 

“I Like Pushing Boundaries” ~Lady Gaga

 

 

 

COMMENTS
0



Share

Gorgeous New Color! Tulip Lace Push Up Bra & Hipster ~ Curvy Couture

June 29, 2017

This rich turquoise jewel-tone is being introduced on Curvy Couture’s best selling plus-size bra and hipster! Exactly what curvy girls want, a sexy and vibrant look that’s ultra comfortable – makes you feel fabulous. The Tulip Lace Push Up has been extremely popular due to its classic balconette shape that provides incredible lift, and the scalloped lace detail with a dangling rhinestone jewel add sexy sparkle. Available up to an H cup!

The matching Hipster now also comes in deep turquoise. The medium rise, double-lined front panel smooths the tummy, is invisible under clothing and is dressed up with just a hint of lace. Available in M-XXXL.

FREE SHIPPING right now at Curvy Couture through July 4th!

 

 

COMMENTS
0



Share

Summer Fun with Montelle’s Bestselling FLIRT Bra

June 28, 2017

Have some fashion fun with the sassy Flirt Bra peeking out from your summer tops. Available in a wide range of vibrant colors and featuring cross dye lace for the first time this season, the Flirt Bra size spectrum: 30-38 backs and A-F cups.

This all lace unlined balconette bra gives just the right amount of coverage and support. Perfect for women who do not always want a padded bra. Introduced in 2011, no wonder it remains one of Montelle’s most popular bras.

 

 

COMMENTS
0



Share

New Kid in Town ~ Yay Panties

June 27, 2017

Yay Panties on Lingerie Briefs

When I first saw the Yay Panties brand at Curve in February, I was not sure about another panty package program; but, it’s my job to mine the market for the best in class. Whenever a newcomer surfaces, I feel compelled to do some R&D. And the marketing campaign, so critical in today’s digital world was enticing: fun, sexy and affordable underwear completely seamless and stitch free.  My 32 year old daughter, who is not a fan of underpants in general (please don’t ask) convinced me of their potential when, after trying the boy short, she raved about the fit and feel. The fabric is so malleable and soft; it’s hard to remember one is wearing undies at all.  This I can personally vouch for as I tried them on. Currently focused on two key items, the tanga and the cheeky in sizes XS-XL, they are launching as I write. Yay Panties is positioned to expand the assortment for Spring 18.  Additional collections including bacteria resistant materials and cooling elements will enable them to add a fashion and active range that will zero in on their target customer; a spirited young woman searching for cool lingerie that won’t break the bank.  In the past few weeks, Yay Panties has surfaced in my email more than once. That set off my radar. It might just be worth getting to know this new kid in town.

Yay Panties on Lingerie Briefs

“There’s a New Kid in Town. Everybody’s Talking” ~Don Henley
COMMENTS
0



Share

Fashion Illustrations by Tina Wilson

June 26, 2017

This week Tina takes us on a journey through the most intimate of senses: silk stroking the skin, music that remembers the past, scents that elevate our awareness. In her illustrations, she celebrates the pajama and all that it represents in the world of lingerie. READ and SEE more here

COMMENTS
0



Share

In the Realm of Our Senses

June 25, 2017

By TINA WILSON

Tina Wilson sketches Christine Vancouver silk on Lingerie Briefs

Beware…this will be one of those “all over the place” blogs but if I am successful I will spur a bit of sensory curiosity.  Last week I took a chance and registered for a seminar given by Trend Union with the special guest being a fascinating woman named Betony Vernon, a self-described “sexual anthropologist”.  We were a small group who gathered in a West Village Brownstone garden, drinking wine on the nearby river as the sun started its slow descent. I admit I had never heard of Betony but the evening sounded interesting and I thought “why the hell not?”.  Rather than explain who she is, I invite you to google her and explore on your own.  I mention her because she inspired me to get in touch with my senses.

Tina Wilson illustrates silk pajamas from Ginia, Olivia Von Halle and Ascenso on Lingerie Briefs

Betony was wearing the most gorgeous belted pale blue silk pajamas of her own design, and as you got closer to her you could not help but reach out and touch the fabric.  There are many sleepwear brands who focus on buttery silk fabrics that you want to embrace such as Christine Vancouver, NK iMode, Ginia, Asceno and Olivia Van Halle. Touch has become the mantra of all brands and all categories of apparel, everyone wants “soft”, I’m a bit weary of hearing the word soft as if it’s something new and unusual… as if the sense of touch has been heightened in all of us while our other senses suffer.

Tina Wilson illustrates NK iMode on Lingerie Briefs

Lingerie can comfort us, keep us warm, give us modesty and perhaps even prevent shame (the origin of shame was one topic of the evening’s discussion) and last but never least…. be seductive.  What we wear can stimulate our sense of touch and our sense of sight, but why not stimulate our sense of hearing, smell, and taste while we are wearing our intimates?

Tina Wilson Fashion Illustrations on Lingerie Briefs

Smell is the sense that is most associated with memory.  I have a heightened sense of smell and my mood can be instantly affected by scent.   Ylang Ylang, Rose, Patchouli, Lemon, and Cedarwood are just a few of the intoxicating essential oils I love that chase away the blues.  One can go from morbid to elated when presented with the right scent. There are many oils out there, make sure you go for therapeutic grade, they are unadulterated and pure like Young Living. And no moment is complete without music.  We all have a song we associate with a particular lover, whether it turned out to be a horror story or a love story, and hearing that song can sometimes lead us to rewrite history.  A particular favorite of mine is I Didn’t Know What Time It Was” by Cecile McLorin Salvant and one of the best covers ever…Cassandra Wilson singing Cyndi Lauper’s “Time After Time”.

Tina Wilson Fashion Illustrations on Lingerie Briefs

In these moments I envision seven pieces of heaven, seven pieces of washed silk charmeuse so soft that if you stood perfectly still they would slide right off your body and on to the floor.  A thigh high slit slip-dress with a sliver of a strap that is tied to be untied, the briefest of briefs and a side draped camisole with a long full leg pant with pockets; we must always have pockets.  For lounging, a shirt that is slightly oversized, to the knee and detailed enough to be mistaken for a blouse.  Never be without a caftan, it will take you from cocktails to slumber if need be.  And last but not least, the wrap, that piece you leave by the side of the bed if you sleep naked; you will thank me once the morning sun comes streaming in;-), as you are having croissants and raspberries in bed, listening to that love song while leaning against your rose stained pillow…..

Respect to those of you who recognize the origin of the title of this blog, you know who you are.

 

COMMENTS
0