Briefs

2015-09-29-13

I stopped by the Honeydew showroom in NYC this week to get an update on this LA vibe brand known for  their kicky, pretty, sexy  intimates. Think of the rumba panty,  a signature mainstay since the company debuted in 2002. Honeydew Intimates has become part of retailer’s underwear infrastructure and continue to stand firm as a consumer favorite. But as they continue to forge new frontiers, it is the everyday … Read More


Swim Briefs ~ Miraclesuit

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Lucky for me, I am willing to try new things. Too bad for me that I had made an assumption about the Miraclesuit swimwear brand. I thought this brand was for older women (not that I don’t fit into that category) who do water exercises in their club pools. . . READ MORERead More


tatu1

I’ve been doing some design prospecting lately, anxious to unearth new artists whose lingerie collections are worthy of note. The bounty has been good. One of the more interesting is Tatu Couture™ , exquisite luxury lingerie meant to cross multiple fashion boundaries. Today, in  Bridal Briefs, we focus on white wedding pieces perfect for the modern bride. READ MORERead More


VIP-cover

Fabric dictates design in the Intimate Apparel world. and because of its proximity to a woman’s skin, it requires innovation uniquely targeted for function and form.  Several days ago I attended the 3rd Interfiliѐre presentation in NYC. A fabric exposition dedicated to presenting piece goods to lingerie designers, it is an extension of the renowned trade shows in Paris,Hong Kong and Shanghai that Eurovet hosts semi-annually. This one was … Read More


ufcab

It should be fairly obvious by now, that this site is about excellence in product. And for all intents and purposes, the focus is clearly on Lingerie. But once and awhile, a critical threshold emerges and the subject matter needs to change. I am not deserting the world of Lingerie, just re-channeling my merchandising perspective from emphasis on garment to emphasis on a different kind of industry product, the Underfashion Read More


Untitled-1

If you live in New York and commute anywhere, you’ve seen the sign “Watch the Gap” on railways everywhere. Leave it to NYC to change the global underground slogan from its original moniker, born in the UK, “Mind the Gap”.  Perhaps it’s just American “speak”. After all, we are often admonished for our alien English, and New Yorkers have a dialect all their own. We should be thankful to our … Read More


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