Briefs

 In early June, I went to the New York Botanical Gardens  to see the spring Dutch Bulb display, but what really intrigued me were the plethora of peonies wrapped around the main greenhouse.  Layers of petals unfold when a peony blossoms.   big pink peony (2) (1)The inside of a pink peony is a perfect metaphor for spring 2010 lingerie. It is silky, soft, cool, light, a statement of sensual innocence.  Look at the stamen and imagine three delicate birds, their tiny fuzzy heads reaching up from a coral peony smwispy yellow nest, open purple mouths waiting for nourishment.   Mixing textures, pale pastels, lush flowers, deep purple and yellow highlights are key trends going forward.

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Inspiration comes from everywhere.

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lingerie main imageI have decided to write down my thoughts here about the lingerie industry because frankly, after 25 years of immersion in this venue, I feel certain that I have a perspective and an insight that is unique. After all, I am constantly exposed to the market, both retail and wholesale under the umbrella of my consulting business, Intimate Product Concepts.

When I interviewed for my first buying job with Mickey Drexler, who was then MVP for Ready to Wear at Abraham and Straus (now part of Federated Dept Stores), we had a very interesting merchandising conversation that has been implanted in my brain ever since. Mickey asked me why I was wearing the outfit I had chosen for that day, a Kenzo tunic and Frye boots. He liked the unexpected combination. And then he told … Read more


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Ellen Lewis
Ellen Lewis

Greetings.  Each week (and sometimes more often) I’ll be sharing new articles, ideas and opinions on the intimate apparel industry.  I welcome your comments and look forward to having you as a regular subscriber to Lingerie Briefs!

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