Briefs

By ELLEN LEWIS

Hanky Panky on Lingerie Briefs

Yesterday was a horrible day in the USA. Evil descended. Las Vegas happened. In a year already fraught with nature’s destruction and divisive prideful anger, this was darkness at its pinnacle. It seems nearly impossible to soldier on. When one is writing about lingerie on days such as this, the mission seems trite. How does one relate such relentless trauma to the business of underwear? It’s not easy.

 

I choose Hanky Panky as my allegory. This brand has defied the pecuniary pressures of an ever demanding marketplace for 40 years. They have balanced the sober realities of a Made in the USA product with the constant pressure of retailers seeking margin, margin, and more margin. Not an easy commission for … Read more


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By ELLEN LEWIS

Some time ago, I received a call from an owner of a very reputable lingerie specialty store decrying the impact of the internet on her business.  As a bra fitting specialist, she was upset at on-line sales from both brands and web-sites that were eating into her bottom line. At the time, she was hoping that I might have sway with some of the industry and help communicate the boutique buyer’s malaise at this growing intrusion into their revenue stream.  First of all, I don’t have that sort of clout and secondly, the dilemma she was facing was not going to dissipate. E-commerce is here to stay.

I believe that obstacles are merely challenges and riding the tides of change is critical … Read more


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A Leg Up ~ Pretty Polly Hosiery

By ELLEN LEWIS

Jumbo Fishnet tights from Pretty Polly legwear on Lingerie Briefs

All this conversation about integrating lingerie into ready to wear wardrobes got me thinking about my years as a legwear buyer and our mission to take hosiery from basic nude to lingerie for the legs. In those days, choices were limited. Finding color, pattern, extended sizes and eccentricity was a fishing expedition. I know I am dating myself, but seeing the Pretty Polly brand, memories flooded back. Leave it to the British to cover the gamut of leg fashion. From Kate Middleton’s comeback nude pantyhose to the trend loving tights and leggings that can make or break an outfit, Pretty Polly has such a plethora of styles; it’s quite difficult to zero in. These fishnets, one example of the breadth of … Read more


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By ELLEN LEWIS

Etched Lingerie Maya bra on Lingerie Briefs

Once and awhile I come across a product that makes me break my “blogging rules”. That is, I don’t believe in reviews; (they are much too partisan) and a product needs to be around for several seasons before I accept its viability in the market. However, I have made an exception for the nascent brand, Etched Lingerie. I first heard the name in the lead up to their launch at The Lingerie Selection in August. Believe me; I was skeptical when I learned that this collection consisted of one bra style, Maya and its matching Misha brief. Although I was born and bred on the concept of key item merchandising, a foundations brand usually needs a broader base of product to … Read more


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By ELLEN LEWIS

Olivia Von Halle on Lingerie Briefs

On September 28th, the inimitable Jos Berry founder, and creative director of Concepts Paris, will be hosting the Creativ’Lab live at the New York Interfiliere show. (Details Here) For me, personally, Concepts Paris has, for the majority of my career, been the premiere source for researching the creative process in lingerie design and development. The information that Jos and her team share is substantiated by the global access that Concepts Paris has to worldwide trends in textiles, color, print and style.

There are always multiple messages that will be delivered at Jos’s seminars. But this season, the critical story, in my opinion, is the evolution of lingerie as it spreads its wings and travels beyond the boudoir to … Read more


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I debated the inspiration of today’s article, torn between the rage that is Hurricane Irma and the visit I made Saturday to The Metropolitan Museum of Art to participate in The Shady Ladies Tour.  The dichotomy of these two experiences speaks for itself, or does it. Challenge, either by Mother Nature or the courtesans depicted through Art History can still be defined as provocation, rebellion and confrontation. Both are symbols, organic or artistic, of defiance.

Hurricanes historically and currently continue to viscerally disrupt our lives. My house in Cabo has just sustained substantial water damage as a result of the recent tropical upheaval, Lidia. Irma had the state of Florida under siege. Most of us here in the Northeastern US were treading water in anticipation … Read more


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