Featured Designers

aimée Lingerie

By ALISON CONNOLLY

aimee_lingeriebriefs1

I have a not-so-secret secret when it comes to discovering amazing new lingerie brands.  I often look to the specialized “boutique” lingerie trade events to see new designers they are promoting, and one particular event I can always rely on is The Lingerie Edit (TLE).  If you aren’t familiar with TLE, they are a UK-based trade event that aligns themselves with independent, premium labels from the lingerie and swimwear sector.  That’s where my discovery of aimée occurred, and my lingerie-hunting radar pulsed wildly!

aimée is a luxury lingerie and loungewear company that will be launching in 2017.  It is already making waves within the industry, with its designer Aimee McWilliams recently winning The Lingerie & Swimwear Edit Award sponsored by APM for its debut collection.  McWilliams … Read more


By ALISON CONNOLLY

Sarah Brown London Made to Order Lingerie in the Gallery on Lingerie Briefs

The moment I arrived at the Sarah Brown London website, it was love at first sight. Just when I thought I had discovered one favorite must-have lingerie set, I immediately saw another to lust after.  Not only are the images eye-candy, but the product descriptions are words that trigger excitement for me: scalloped trim, grosgrain, Chantilly lace, bows.  As expected, the actual product does not disappoint.  Each piece is handmade to order in London, utilizing the finest fabrics, and can be made-to-measure upon request.  In fact, the couture experience is what designer Sarah Brown hopes to impart upon her customers. Now that you’ve been introduced to the work of Sarah Brown London, isn’t she lovely?

Sarah Brown London Made to Order Lingerie in the Gallery on Lingerie Briefs

Sarah Brown London Made to Order Lingerie in the Gallery on Lingerie Briefs

Sarah Brown London Made to Order Lingerie in the Gallery on Lingerie Briefs

Sarah Brown London Made to Order Lingerie in the Gallery on Lingerie Briefs

Sarah Brown London Made to Order Lingerie in the Gallery on Lingerie Briefs

Sarah Brown London Made to Order Lingerie in the Gallery on Lingerie Briefs

lingeriebriefs_sarahbrownlondon

Sarah Brown London Made to Order Lingerie in the Gallery on Lingerie Briefs

Sarah Brown London Made to Order Lingerie in the Gallery on Lingerie Briefs

Sarah Brown London Made to Order Lingerie in the Gallery on Lingerie Briefs

 … Read more


By ALISON CONNOLLY

etam_lingeriebriefs

There’s lingerie for everyday life, there’s lingerie for special occasions, and then there’s lingerie for the runway!  As with any runway show, looks from a brand’s core collection are borrowed, layered and interpreted into the most dazzling, imaginative displays of fashion.  I was thrilled that the French lingerie brand Etam once again showcased its collection during Paris Fashion Week (September 2016), and showed us its creativity in full-force.  The theme of this year’s show was a celebration of French Liberty (hence, some French flag-inspired swimwear designs).  I did find myself asking more than once “why don’t they design this for us to purchases?” with some of the more spectacular pieces (like the impressive legwear, or the gloves, and feather accessories), but that’s par for the course with … Read more


By ALISON CONNOLLY

sapphirebliss_lingeriebriefs

Depending on the day, my style can range from ultra girly and bright-colored, to super refined and monochromatic.  I consider the latter to be the quintessential stylish New Yorker aesthetic, with minimal embellishment, dark colors and an air of sophistication.  There’s something refreshingly uncomplicated (or so it seems) about this style.  That’s why it comes as no surprise that today’s featured brand, Sapphire Bliss, is a chic NYC-based label.  Not only is each design a reflection of minimalist glamour, many of the pieces are featured in navy blue, which is the stereotypical New Yorker’s version of wildly colorful.  The force behind Sapphire Bliss is Stephanie Chen, the offspring of Chinese immigrant parents who worked in garment factories, and ultimately a Parsons School of Design graduate.  She … Read more


By ALISON CONNOLLY

http://lingeriebriefs.com/wp-content/uploads/2016/11/Untitled-1det-2.jpg

Odds are, you are quite familiar with the brand Bordelle.  If not, it is my privilege to get you acquainted.  Since 2009, Bordelle has changed the game in luxury lingerie, and more specifically with bondage-inspired intimates.  This UK label made the risqué just a bit more mainstream and S&M a bit more palatable, perhaps because it is infused with high-fashion glamour and created with groundbreaking designs.

The current  Bordelle  Autumn/Winter 2016 season showcases a provocative collection of intimates that explores the influence of Japanese art on the aesthetic of Western culture.  The elegance and strength of the geisha, the ancient art of Kinbaku (Japanese forms of tight binding), and elements of origami inspire the current designs.  As expected, Bordelle offers a selection of body harnesses, cuffs, cut-out … Read more


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