By ELLEN LEWIS
I am back in Mexico for a month with my 6 year old grandson, a powerhouse of endless activity. It’s been one week, 100 games of Sorry, endless questions requiring immediate answers, a 500 piece jigsaw puzzle to be sorted. Between all of this, I am trying to work. How does someone so small produce so much energy? I’ve watched him grow from the toddler every grandparent brags about into a personality of his own with very distinct interests that define who he is. He’s obsessed with math problems. He’s no Sheldon (Big Bang Theory) but numbers fascinate him. It’s really interesting to watch the development of character as time evolves.
The Little Bra Company is 12 years old, twice Jude’s age. What fascinates me about this brand is the way it has grown from a small niche company centered on the small breasted consumer to a go to player in the petite bra business. Laser focused on sizes 28 – 38, A-C cups, they have expanded their product mix to provide a full bra wardrobe for this oft forgotten woman. Wire-free bras, specifically engineered for smaller frames, are a mainstay of The Little Bra Company. Their recent introduction of four new styles proves my point. What sets The Little Bra Company wire-free bras apart is the varying padding levels (lightly lined to moderate push-up) as well as multi-choice design options (full cup, deep-plunge, demi-cup). Sales are confirming the brand’s expertise.
Building a business with backbone is like raising a child: give and take, acceptance and encouragement, staying on track with cultural trends and continuity. It strives for personality and a unique identity. I’ve written about The Little Bra Company before because I appreciate their mission. But it’s their discipline and perseverance that engages me now. I hope, like them, that Jude will be twice the wonder that he is now at 6 when he is 12 years old.
“Follow Your Deepest Dream, the One You Had as a Kid. . . But Stay Focused.” Donal Logue
by DEEDEE CROSLAND ~ Audio Briefs
Emily Lau founded The Little Bra Company in 2007 out of a personal need and desire to create beautiful bras that fit petite and smaller-framed women. Audio Briefs‘ Deedee Crosland interviews Emily and explores her efforts to balance a start-up brand with her successful career as a television producer. Ultimately her passion for designing and manufacturing niche bras for petite women won. The Little Bra Company is now an internationally shopped brand specializing in hard to find smaller band and cup sizes.
Listen to Deedee’s interview with EMILY LAU
click small box to the left below to start audio…
LISTEN TO MORE AUDIO BRIEFS HERE…
Deedee Crosland’s love and knowledge of lingerie, her passion for storytelling and connecting with people through podcasts and video can also be seen and heard at The Lingerie Stories.
In NYC yesterday, while waiting for a latte at an edgy coffee shop on Madison Avenue, I started to contemplate why I was feeling upbeat about spending $4.50 on a cup of coffee. The answer is really simple: in the scheme of things, it’s really the small luxuries in life that can alter perspective. This city is full of them; little treats that are singularly expensive but really worth the resulting lift. One doesn’t need a lot of anything to satisfy an appetite for pleasure.
Appreciating delicacies got me to thinking about The Little Bra Company. Every time I review this brand, I am reminded that “good things do come in small packages ®”. In fact, the current collection surfaces a vision of Ladurée’s precious macaroons, pretty little cookies in delicious colors that would taste great with my $4.50 morning brew. One example is the bestselling Lucia bra seen here in raspberry and pistachio. Sized for 28-38, A-C cups, it really is the “perfect little bra with a BIG push”. Engineered specifically for a petite torso, all of these bras are designed to not only fit a small frame and small bust, but also to elegantly enhance the woman wearing them. Emily Lau’s mission was personal when she launched The Little Bra Company 10 years ago. Her insight has not only raised the bar in this niche but is also gratifying a hungar for quality in this oft neglected category
“I Can Do Small Things In A Great Way” ~James Freeman Clarke
I’ve been doing a lot of writing lately about the surge in curvy and plus size intimates, and I will continue this trend, because frankly, a great deal of the innovation in the market is surfacing from this venue. But today, I want to focus on another consumer need, currently neglected by the fast volume business predators unwilling to nurture and savor a very important niche in the Lingerie business, the small busted woman. What made this come to my mind? Believe it or not, a 7 (going on 17) year old girl with whom I sometimes ride at the barn. Her name is Maggie and don’t worry, this is not an unseemly article. She is, according to her mom, very shy, but you would never know that when she’s in the saddle. Horses make her feel great about herself. What sparked this comparison was how easily she chats with me (and I with her) when we are riding. The great disparity in our age dissolves for a while in mutual admiration for our equine friends. Maggie’s aspirations are the same as mine, entitled to feel good in her own skin.
This large abyss between our years with exactly the same needs in the horse world reminds me of just why The Little Bra Company has become such an important resource in the petite bra category. Women with small breasts are, just like the plus customer, often misunderstood. One assumes that they either don’t need a bra or can wear a simple bralette or basic youth bra and be done with it. But, in fact, these women need support and want to feel feminine too. The Little Bra Company is nurturing this lady, and the many fit innuendos her shape require. Specializing in bras fitting A – C cups and 28 – 38 bands, there are a bevy of basic and fashion styles addressing close and wide set breasts. The best way to empower women is to respect their needs at any size.
“And Though She Be Little, She Is Fierce” ~Shakespeare
One might think that a petite woman has no wedding dress woes. But perfection matters to every bride. Remember that this woman has a small frame and enhancing her assets is part of the presentation. The Little Bra Company caters to a woman who wants to make the best of what she has. Here the Sascha strapless and the Lucia blue lined lace overlay padded push up promise smooth, supportive underpinnings that are as beautiful as the gown she covets.