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The Little Bra Company

latte and laduree on Lingerie Briefs

In NYC yesterday, while waiting for a latte at an edgy coffee shop on Madison Avenue, I started to contemplate why I was feeling upbeat about spending $4.50 on a cup of coffee. The answer is really simple: in the scheme of things, it’s really the small luxuries in life that can alter perspective. This city is full of them; little treats that are singularly expensive but really worth the … Read More


E009-Mercedes1

I’ve been doing a lot of writing lately about the surge in curvy and plus size intimates, and I will continue this trend, because frankly, a great deal of the innovation in the market is surfacing from this venue. But today, I want to focus on another consumer need, currently neglected by the fast volume business predators unwilling to nurture and savor a very important niche in the Lingerie business, … Read More


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One might think that a petite woman has no wedding dress woes. But perfection matters to every bride.  Remember that this woman has a small frame and enhancing her assets is part of the presentation.  The Little Bra Company caters to a woman who wants to make the best of what she has.  Here the Sascha strapless and the Lucia blue lined lace overlay padded push up promise smooth, supportive … Read More


The Very Good Bra as featured on Lingerie Briefs - photographed by Carlotta Moye Model: Robyn Lawley Make Up: Wayne Chick

Credits: Robyn Lawley – model, Carlotta Moye – photographer, Wayne Chick – makeup

By ESTELLE PULESTON

Created in Australia by Stephanie Devine, The Very Good Bra is a very good bra brand indeed: a completely plastic-free bra, available in ‘proper’ bra sizes up to US H cups.

In 2006, while working in a completely unrelated industry, Devine was diagnosed with breast cancer. Wanting to switch to wirefree, natural-fiber bras, she … Read More


Photographed by Becky Yee

Petite Lingerie by Timpa as photographed by Becky Yee for Lingerie BriefsFatou in Timpa

Petite busted women are often bra challenged. There seems to be little choice for their particular frames and yet there are options available to them. I am not sure why because there are a boatload of women in this channel whose lingerie desires are misunderstood. Becky and I decided to focus on brands that ‘get it’ and cater to their sizes.  This was … Read More


By ELLEN LEWIS

Little Women Petite bras and panties as featured on Lingerie Briefs

Recently, Christie Herbert (Cici PR) sent me some information about the Little Women Lingerie brand, and it sparked a chord, not a lingerie chord, but a literary one. I immediately thought of Louisa May Alcott’s book, Little Women. She was a pioneer when it came to expressing feminine thought.  So, I searched on and discovered a 30-year-old British retail store that specializes in Petite Lingerie. The store … Read More


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