All posts by

Ellen Lewis

DKNY Litewear Active Comfort Collection as featured on Lingerie Briefs

Simple, soft, sleek and sophisticated, The DKNY Litewear Active Comfort Collection redefines the meaning of underwear comfort. This six part assortment of two bras  and four pantie is perfect for yoga, the office or a night out. Designed in a smooth stretch microfiber with hidden construction details, and subtle logo touches, these pieces capture the understated elegance of the DKNY aesthetic. Natural shades including black, rosewood, blush, jetsetter grey and … Read More


By ELLEN LEWIS

Panty Promise panties as featured on Lingerie Briefs

Founder and Designer Jessica Krupa first launched Panty Promise™ at Curve in 2022 to quite a lot of buzz. The backstory and brand profile are impressive, as are her credentials, but, when it comes to a new product, I like to wait for feedback. Revolutionary concepts are intriguing, but the operational nuts and bolts as well as consumer reactions make all the difference.  One year later, I … Read More


By ELLEN LEWIS

Shell Belle Bridal Lingerie as featured on Lingerie Briefs

The synergy between the wedding industry and lingerie design can be summarized by its celebration of femininity and the female form. It inspires artistry and evokes the thrill of anticipation. It demands imagination and the highest standards of design. I’ve been researching this market lately which is growing exponentially. It is interesting to note that many of the trends I encountered were reinforced in the themes permeating … Read More


Mey Men's Playing Card Collection as featured on Lingerie BriefsThis month, we focus on the other side of Mey’s intimates’ business: Mey’s men’s undergarments. Here we  zero in on the ‘Sexy Cards’ collection launching  for A/W 23 in an alluring assortment of clever prints and coordinating cotton knits from the brand’s ‘Symbol’ and ‘Relax’ groups. Constructed in the essential shapes and patterns to which men tend to gravitate: boxers, t-shirts and easy loungewear, they look like an easy … Read More


Lise Charmel SS23

Sensual, daring, and exquisitely crafted, the Follement Sexy Collection captures the essence of the Lise Charmel brand. Designed to accentuate natural curves, this 18-piece collection is a powerful statement of feminine beauty. An Italian embroidery delicately drawn on a gossamer light tulle evokes a modern tattoo effect. Stylized blossoms and winding festoons sweep across the transparent surface to create an illusion of black ink elegantly applied directly on a woman’s … Read More


By ESTELLE PULESTON

Luxury Lingerie brand Coco de Mer as featured on Lingerie Briefs

“Pleasure is a necessity, not a luxury”. That’s the driving belief of Lucy Litwack, who was headhunted for the role of CEO at Coco de Mer in 2014, and later led a management buyout in 2017 to also become the company’s owner.

Coco de Mer has long been considered an iconic brand in this industry, and its Covent Garden boutique an iconic shopping destination, but Litwack … Read More


By TINA WILSONSkims as illustrated by Tina Wilson for Lingerie Briefs

As we move on to the WAIST, I will admit I don’t have very much of one, never have and I have made peace with that long ago. Unlike the breasts and the butt, it seems no one is in the business of enlarging the waist, but you never know, lifestyle and fashion are fast moving targets. In fact, advertising for many intimate brands seem to feature … Read More


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