All posts by

Ellen Lewis

Mey Lingerie Spring 23 preview as featured on Lingerie Briefs

Mey’s lifestyle design approach, integrating intimates, sleepwear, and loungewear into one cohesive canvas is once again centerstage for Spring 23. Collection themes are so on point that curating this preview is no easy task. The breath of the color palette: brilliant and watery hues to calm, subdued earthy shades captures the brand’s desire to celebrate the beauty of nature.

Mey Lingerie Spring 23 preview as featured on Lingerie Briefs

Love, Lingerie and Poetry is the driving story for Spring 23. … Read More


By ESTELLE PULESTONAvocouture by Avocado Lingerie as featured on Lingerie Briefs

For full-busted customers, the modern lingerie landscape looks nothing like it did in the early 2000s, and no one knows that better than Anna Lejwoda. She’s the co-founder and designer of Polish lingerie brand Avocouture by Avocado, which will soon be celebrating its 20th birthday.

Avocouture by Avocado Lingerie as featured on Lingerie Briefs

Like so many others, her full-bust focused brand (which goes up to an L cup) was born out of a … Read More


By ASI EFROSRetrofutur Lingerie Show in Paris as featured on Lingerie Briefs

Two highly anticipated and magnificent trade shows, Salon International de la Lingerie and Interfilière, reigned over Paris for three days from June 18th to 20th, 2022, to share the beauty of creation with the world.

For the first time after the confinement of the COVID-19 pandemic, the halls of the Porte de Versailles came to life featuring bursts of color, bold graphic designs, sumptuous fabrics, and extravagant Read More


By ELLEN LEWIS

Curve NY as featured on Lingerie BriefsCurve NY

This Intimate Apparel Market has gone hybrid. To be very honest, it’s more complicated to preview in this post-pandemic era. The multi-faceted lingerie show landscape is now present in New York, Los Angeles, San Francisco, and Montreal. Add to this smorgasbord the plethora of virtual options and we have more venues for brand review than ever before. It’s a two-edged sword. More travel for the … Read More


Lise Charmel Aveu en Fleur Collection as featured on Lingerie Briefs

It is the complexity of design blooming in Lise Charmel’s French atelier that sets the brand’s creative vision apart. This month, the Aveu en Fleurs Collection, reminiscent of a bountiful summer rose garden, will deliver to stores. A 15-piece arrangement of six bras, 5 panties and 4 lounge pieces, are intricately crafted into a lush lingerie bouquet of color, print, embroidery, and silk satin. The deep color palette, pink, fuchsia, … Read More


Bra 30 Sporty Camisole as featured on Lingerie BriefsSporty

Pink, the color recognized for its soothing, sweet, playful vibe is also known as a mood regulator, a perfect anecdote to these often-discordant times. Leave it to the Bra:30 brand to introduce two new shades of this mood regulating hue to its iconic camisole collection this season.

Bra 30 Tummy Tucker Camisole as featured on Lingerie BriefsTummy Tucker

The Bra:30 collection originally dubbed the After Bra has become an everyday, all-day wonder for women whose wardrobe priority is … Read More


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