When it comes to recognizing the evolving state of the men’s underwear business, CALIDA is in a league of its own. The Spring/ Summer 2023 collection mirrors the entire CALIDA mission; a “desire for environmental and social diversity at every level.” The brand, known as a sustainability pioneer, extends its roll out of newly certified products.
As CALIDA’s Cradle to Cradle Certified® product range continues its expansion, the infusion of … Read More
By TINA WILSON
Disruption, the value of accurate information, the powerful unity of family, charitable giving and impending fame, those were the words on everyone’s lips at the Underfashion Club Femmy Gala on August 2, 2022, held at Cipriani 42nd Street. It was a glorious soiree and those of us who are club members were beaming proudly!
Our hosts were the outstanding group BETTY, comprised of three women with … Read More
By ESTELLE PULESTON
As the story on the Titov website goes, it was in the middle of a long, 109°F day at work that a very frustrated Masha Titova whipped off her uncomfortable, unbreathable bra and made up her mind to design a line of lingerie that “doesn’t distract me from my busy life”.
“From day one we started with one goal which was to create a comfortable … Read More
By LINDA DYETT
Le Petit Trou
Full disclosure right at the outset: I’m a lingerie aficionado who happens to live a tantalizingly short block-and-a-half away from an absolutely knockout-terrific underthings store—Azaleas, located in the heart of New York’s East Village. The ultimate indie retailer, this is a white-walled intimates general store—a Downtown lifestyle mart filled with essentials and esoterica that takes its cue from and is a perfect … Read More
It’s all about attitude and Lise Charmel’s ANTIGEL brand knows how to flaunt it! This month, ANTIGEL presents the brand’s fresh, seductive perspective with new color and shape additions to the iconic ‘Stricto Sensuelle’ Collection. This 20-piece assortment of 8 bras, 6 panties and 6 sleep pieces is now available in a brilliant red tone infusing a joyous energy into this bestselling intimate’s group. ‘Stricto Sensuelle’ is designed with … Read More
By BECKY YEE
What lies beneath? How do we highlight the innovation, beauty and luxury of intimate items meant to be hidden under clothes? A bit tongue and cheek and creatively wrought, here is our showcase of nipple covers, boob tapes, camel toe concealers and pads that enhance your curves
My Perfect Pair makes luxury nipple covers and boob tapes. Their stunning black lace nipple covers are so beautiful you … Read More
By ELLEN LEWIS
Josie Natori launched her eponymous brand 45 years ago, just six years before I entered the Lingerie market. Even then, the Natori collections had already staked a claim in the Intimate Apparel business. The reason is simple. It is beautifully executed, uniquely designed, always original, an ode to feminine comfort, elegant and glamourous. The concept of lifestyle dressing is rooted in Natori’s creative ethos. Intimates, sleepwear, loungewear, … Read More