By ELLEN LEWIS
FIRE
The reason I am always drawn to the Clo Intimo brand is because of the stories behind each collection. Clo’s ability to use these tales to amplify best-selling styles from new perspectives exemplifies a merchandising acumen perfectly in sync with the current marketing trends.
This season, the design inspiration is founded in natures four elements: fire, earth, air and water. This narrative is particularly meaningful to … Read More
Photographed by BECKY YEE
Dorina
The lingerie styles in this exclusive fashion editorial photographed by Becky Yee create an enigma. Skin-colored intimates attempt to conceal while still revealing. It’s one thing to be completely nude, but the hidden mystery of just a little something left to the imagination is even more appealing. In effect, it is an evocative suggestion of what lies beneath. It is subtle exposure, enhanced by the … Read More
Once again, Natori Lingerie exceeds expectations launching the Beyond Convertible Contour Underwire bra. Engineered in the iconic Natori bra shape, this style is destined to top sales charts nationwide. An innovative 2-way lace in a unique geo animal pattern is molded over stretch foam cups insuring a flexible fit for sizes 32-38, B-G. This is combined with an exclusive boudoir inspired floral lace that defines the neckline creating a … Read More
Supremely soft, and breezy light, On Gossamer’s best-selling Cabana Cotton Collection is once again in the Spotlight. The new seamless strapless bandeau and seamless built-up wire-free bra debut this season expanding this fleet of fan favorite bras and panties. Designed in the collections signature Peruvian Pima cotton fabric, both styles deliver the same easy, everyday comfort for which On Gossamer is known.
The strapless one-piece lounge bra is constructed with … Read More
By ESTELLE PULESTON
Is it just me, or do most bikinis and swimsuits look the same? Colors and prints vary of course, but when shopping for swimwear, I find myself trawling through the same tired silhouettes over and over. I want something different, something eye-catchingly unique!
The good news is, spectacularly-creative swimwear is out there. The bad news is that it doesn’t come cheap. All seven brands I’m sharing below … Read More
The following post by guest writer Allie Cooper taps into the evolution of the Victoria Secret business. I always hesitate to cover VS because I worked with them (as clients) for 14 years of my career. I respected them as merchants despite the challenges sometimes presented by their corporate code. When they missed the cultural pulse several years ago and other writers called them out, I knew that they would … Read More
A star is born. Freya Lingerie showcases a dynamic bra and panty show with their newest headliner, the Snapshot Star collection. Think summer light, honeysuckle yellow and breezy nights. Designed in a sheer embroidered mesh with an elongated apex and star charms at center front, this style highlights the brands contemporary pulse. Engineered with all the hidden details that provide the famed Freya fit, it is available for sizes 28-38, … Read More