My first encounter with the essence of the La Perla brand happened during my Macy days when, on a business trip to Italy, my market rep, Gianna, took me to visit this company’s then family owned factory located in Bologna. It is here where I witnessed firsthand the intricate and time consuming handwork required to perfectly position and delicately sew the exquisitely designed Leavers laces and embroidered tulle pieces that … Read More
Here’s a bit of trivia that appears to be more and more relevant lately in the bra market: Canadians have been proffering wire free bras for years now. Why? Rumor has it that they believe there is a direct correlation between breast health and the wire worn so close to the source. I, for one, do not buy it. But it might be why it took a Montreal based company, … Read More
The minute I met Michelle Metens, owner and designer of Dollhouse Bettie, at Curve NY, I knew I was speaking to a merchandising soul mate. Even ensconced in a wheelchair and in some serious pain; she broke her leg while setting up the show, Michelle was determined to make sure I understood her mission. Deferring to reality, I convinced her that we would wait until after surgery to chat. … Read More
My colleague Jessica, Sale’s aficionado extraordinaire at Le Mystѐre, told me a very interesting wedding lingerie tale last week. Full disclosure, I am not sure she wants me to repeat it, but it’s such a testimonial to the brand’s bridal solution bras, that I just have to share. When Jessica got married, she wore a gorgeous strapless low back trumpet style dress. As some might know, wedding gowns can … Read More
I’ve been waiting several months to discuss the new bralette collection from Yummie that I saw in Paris in January. Asked to keep it undercover until the launch this week, of course, I complied. Now as the first two styles, Audrey and Mallory deliver to retailers with great expectations; I can tell this brand story. Once again this contemporary company takes a step forward as it expands beyond … Read More
We are very pleased to welcome our newestSpotlight Partner, Simone Pérѐle . This multi-faceted lingerie brand defines the essence of modern French Lingerie and the woman who wears it: bold, confident, seductive and exquisitely feminine. In my opinion, Simone Pérѐle is an important part of any better specialty store repertoire and we are proud to have them on our Lingerie Brief’s team. Click here to see more… Read More
Whenever I think of the Eberjey brand, for some reason I think of Fire Island, where I used to visit my friend Rebecca for week-ends of R & R. There is something intrinsically soothing about this beach haven: no cars, sun bleached boardwalks and leisurely bike rides past clapboard cottages. Even the deer standing unperturbed on the paths adds to the bucolic atmosphere. Perhaps it’s the ocean air, endless sand … Read More