Without a doubt, my favorite job was being a hosiery buyer at Macy’s in the 80’s. It was a different era of merchandising then. No one signed my orders or approved my selection decisions. I was given goals and expected to meet them. When I was recruited into the position, I was directed to change the face of the department from boring beige to must have legwear. In those days … Read More
Lola by Curvy Kate (28-40,D-K) & Marcie by Cleo (28-38, D-J)
Many ions ago, when I worked for a company that sourced product for Victoria Secret, I was introduced to the verisimilitude of the lingerie babydoll. It was one particular style, whose endless sales and reorders blew me away; a simple open front spaghetti strap chiffon design with matching panties whose sexy centerpiece was a very large satin bow begging … Read More
Even though Fleur of England has been on my radar for several years now, I have tread carefully as I always do when analyzing its potential here in North America. It’s very difficult to cultivate a brand business that is based overseas: in this case England. The logistics alone can be mind boggling, so despite the exquisite collections that continually flow from this company; I needed some affirmation that they … Read More
When Natori launched the original Josie ¾ unlined, underwired bra in 2011, I was an immediate fan. Certainly, it was not personal; my body was never going to fit into this fashion revelation, but I knew instantly that I had just met a star. Long lined bras were sneaking into the main steam via the retro markets and demand for contemporary interpretations of this emerging trend was on the horizon. … Read More
In her column, Intimate Insider, Tomima Edmark tells us about the opportunities emerging in the Men’s Underwear business. No more “tighty whities”.
Ladies, do you buy underwear for the man in your life? According to market research, you probably do. Roughly two-thirds of men’s underwear is selected and purchased by women. . . . .READ MORE
Once in awhile I discover a new product that I just think is really cool, so I break my “wait and see” rules, because as per Katharine Hepburn, why miss all the fun. I met entrepreneur Maureen Shara when I walked by her booth at Curve and was blindsided by her beautiful robes. They are so artfully conceived, a juxtaposition of color and print that combines to make a very … Read More
A few days ago, I attended an intimate fabric exposition that was hosted by industry leaders Eurovet and Invista™. It was an elegant party replete with a beautiful venue, excellent food, plenty to drink and superior resources. We will be touting its virtues in another blog soon. What struck me most was the technology demonstrated by the presenting brands and the promises they offered for the future of Lingerie product … Read More