When Natori launched the original Josie ¾ unlined, underwired bra in 2011, I was an immediate fan. Certainly, it was not personal; my body was never going to fit into this fashion revelation, but I knew instantly that I had just met a star. Long lined bras were sneaking into the main steam via the retro markets and demand for contemporary interpretations of this emerging trend was on the horizon. … Read More
In her column, Intimate Insider, Tomima Edmark tells us about the opportunities emerging in the Men’s Underwear business. No more “tighty whities”.
Ladies, do you buy underwear for the man in your life? According to market research, you probably do. Roughly two-thirds of men’s underwear is selected and purchased by women. . . . .READ MORE
Once in awhile I discover a new product that I just think is really cool, so I break my “wait and see” rules, because as per Katharine Hepburn, why miss all the fun. I met entrepreneur Maureen Shara when I walked by her booth at Curve and was blindsided by her beautiful robes. They are so artfully conceived, a juxtaposition of color and print that combines to make a very … Read More
A few days ago, I attended an intimate fabric exposition that was hosted by industry leaders Eurovet and Invista™. It was an elegant party replete with a beautiful venue, excellent food, plenty to drink and superior resources. We will be touting its virtues in another blog soon. What struck me most was the technology demonstrated by the presenting brands and the promises they offered for the future of Lingerie product … Read More
The Lingerie Industry continues to make headlines as brands are recognized more and more for innovation, fashion and good old customer service. We at Lingerie Briefs are proud of our Spotlight Partners who understand the concept of branding and strive everyday to raise the bar for our industry. It is with great pride that we are highlighting Freya, winner of the 2013/14 CoolBrands award. Working diligently over time to … Read More
On my 13th birthday, my mother gave me a simple pearl and diamond ring that had been designed for her as a young girl. Made from one of my grandfather’s tie tacks, it was very special to her. I, in turn, gave it to my own daughter on her 13th birthday. It has been a family treasure for four generations. To me, these stones conjure the memory of my … Read More
Introducing our newest column, Swimwear Briefs by Jennifer Cermak. Today Jennifer discusses “Why Fit Matters”
With many retailers and media markets focused on the junior and surf brand lifestyle swimwear, it is no surprise that people over the age of 20 are struggling to find the a suit they feel good in. . . .READ MORE… Read More