By ELLEN LEWIS
It’s no secret that society has experienced a cultural shift. Whenever this occurs the pendulum eventually swings back in search of some balance. Certainly, 2020 set a new standard of disruption. In the Intimate Apparel industry, comfort commandeered the platform, escalating a trend already on a trajectory in lingerie. Bralettes, for example, were usurping underwire bra sales before the pandemic. The lockdown turned this evolution into a … Read More
By ASI EFROS
Continuing its legacy with the new lingerie collection of flowering blooms in enchanting colors, Huit8 signifies the optimism, which only spring can bring.
“The delicacy of the Blossom collection this season is exquisite. It was created with such attention to detail. Our embroidery is made in Switzerland and designed exclusively for Huit8. Our colors are unique,” said Souad Sinai, CEO, Huit8.
Swimwear Collection
By ELLEN LEWIS
My career segued to the Intimate Apparel business 30 + year ago when I was plucked out of the ready to wear division to spearhead the lingerie product development initiative at Macy’s Corporate office. I knew nothing about the category, which at the time, was dominated by polyester in pale pink and blue designs. Oblivious to the “rules” I purchased a few cotton knit big t-shirts in … Read More
By ELLEN LEWIS
Girl With a Serious Dream
It’s been a lovelorn year with cancelled weddings and lost memories. But FINALLY, here comes the bride. Once again, anticipation is about hope. Celebrations are being planned. The bridal business, dormant for the past year, is beginning its comeback. The Intimate Apparel industry is changing as the market turns once again on its axis. As the desire for elegant, sensual lingerie … Read More
Natori Bliss’ popularity speaks for itself as it has continued its expansion from their original cotton panties to a multifaceted bra assortment, including the newest additions of the Bliss Flex Bralette and the Bliss Perfection Lace Bralette. This success story is not a mystery; the entire range emulates the extraordinary comfort that sent the panties on a major sales ascent. Continuing unabated, with both underwire and non-wired choices, the collection … Read More
By ELLEN LEWIS
Every Mother’s Day, while she was alive, I gave my mother a single yellow rose cut from my rose garden. It was her favorite flower. She was a ‘less is more’ type of woman, simple in her tastes, a ferocious perfectionist. You might not see the correlation between Dita Von Teese’s Julia Rose lingerie, pictured here, and my mother’s understated persona, but I do. Besides the obvious … Read More
We’re all poised for a great escape as brighter days emerge. b.tempt’d has risen to the occasion with their new Inspired Eyelet Collection. Think summer light, poolside parties, sunny beaches, and picnics in the park; all with a dollop of retro glam. Inspired Eyelet is a dreamy take on easy lifestyle lingerie; a longline bralette, boyshort and front closure bra. Influenced by classic femininity and motivated by modern style, b.tempt’d’s … Read More