The color canyon rose is a ‘WOW” success story in the Fit Fully Yours Elise collection. Now, this rich, delightful hue will be launched on the best-selling Serena bra and panty arriving in May. This gorgeous shade has been lauded by retailers for its shape enhancing effect and retailers say fans are eagerly waiting to add this color to their lingerie wardrobe. The Fit Fully Yours brand is extremely popular … Read More
By ELLEN LEWIS
Bullseye! FALKE hits the target with their Daily Climate Control Underwear program. Although available for both men and women, I am inspired here to focus on the men’s collection. I have not tried the product personally, but my husband has. Based on his reaction when returning from the gym the other day and the luxurious hand feel of the fabric, I can honestly say, FALKE has … Read More
By ELLEN LEWIS
Visiting the Hanky Panky® showroom has always been a panacea for me. This is mainly because the minute I enter, I find myself embraced in a spectrum of color and light most appreciated when forging through the concrete caverns of the NYC market. To quote myself some years ago.
… Read MoreVisiting their showroom is a sojourn in a garden of intimate delights. Born and bred in the intensity
By ELLEN LEWIS
Seascape
I am certainly not the first person to use the term “wearable art”. However, season after season, when I see the Christine collection, this is the only phrase that comes to mind. I am sure it’s because Christine, artist that she is, designs the prints herself. Applying them to a canvas of luscious silk from which she creates her signature loungewear shapes, she has, through … Read More
By ELLEN LEWIS
I don’t even know where to start when describing the Shell Belle Couture bridal brand. It’s an exquisite, showpiece of excellence, a cornucopia of lingerie detail expertly sewn, and a true paradigm of intimate design. In today’s world held hostage by on-line media the Shell Belle Couture campaign imagery sells its story effortlessly. I can vouch that this is all true because I just saw the new … Read More
By ELLEN LEWIS
As the lingerie category seeps into the men’s underwear space, “cultural boundaries” between men’s and women’s lingerie are blurring. I’ve already reflected on this ‘percolating phenomenon” last week in my Curve NY recap. Based on the sale’s response, particularly to the more traditionally feminine fabrics, this category should not be ignored. Recently, while continuing my foray into this evolving sector, I was introduced to Fleur du … Read More
By ELLEN LEWIS
While I intend to showcase visual highlights mined from the Curve NY show, I have a few macro-observations I want to present. As a merchant, I am not only charged with identifying product with sales force, but also, I must sniff out shifts in consumer interest at a visceral level. This is the lingerie trade show where such vibes emerge. It is, by default of space availability, … Read More