Illustrated by Tina Wilson… Read More
By ELLEN LEWIS
One of the first lessons I learned when I began my merchandising career was the concept of key item intensification. That’s why I know that Maison Lejaby is on target with their product development strategy, particularly for the USA market. Exploiting the success of their 3-part bra sales, this season they have expanded the availability of this particular shape to at least 10 collections. This has increased … Read More
Once again, the Lise Charmel Group features an innovative collection anchored by a contemporary design rooted in French artistry. This month it’s the Rêve de Jouy collection by Antigel, the brand’s ode to the young at heart. This famed Toiles de Jouy pattern, developed in France in 1760, has been digitally reinterpreted for these styles into a vibrant, modern, and exclusive print. A robust assortment of 20 styles including and … Read More
By ELLEN LEWIS
It’s been a while since I highlighted the Gossard Glossies phenomenon. In fact, it was 2013 when I first mentioned it in this column. The Glossies bra was a fashion pioneer long before sheer, light bras were a ‘thing’. Multiple iterations prove its longevity. It has segued from a fashion basic to a multi-faceted collectible in a bevy of colors including a new translucent animal print.… Read More
By ELLEN LEWIS
“What underwear are you wearing right now?”
That’s the lead question that Christine Evangelista asks when she begins all of her interviews on her new podcast series Half Naked. I knew we were simpatico, despite our age difference, when she confirmed my conviction that beautiful lingerie is like perfume for the psyche.
Christine, who studied at FIT, is an actress and dancer who was … Read More
By ELLEN LEWIS
It’s no secret that society has experienced a cultural shift. Whenever this occurs the pendulum eventually swings back in search of some balance. Certainly, 2020 set a new standard of disruption. In the Intimate Apparel industry, comfort commandeered the platform, escalating a trend already on a trajectory in lingerie. Bralettes, for example, were usurping underwire bra sales before the pandemic. The lockdown turned this evolution into a … Read More
By ASI EFROS
Continuing its legacy with the new lingerie collection of flowering blooms in enchanting colors, Huit8 signifies the optimism, which only spring can bring.
“The delicacy of the Blossom collection this season is exquisite. It was created with such attention to detail. Our embroidery is made in Switzerland and designed exclusively for Huit8. Our colors are unique,” said Souad Sinai, CEO, Huit8.
Swimwear Collection