By ELLEN LEWIS
Elomi was launched in 2008 as a plus size bra brand, a much-needed collection of styles that could satisfy fit needs from 32-48, B-KK (USA P cup) and S-4X. It was welcomed by consumers with open arms and now stands as the number one plus size resource for every lingerie store that I queried. As a merchant I tipped my hat, but I never thought that Elomi… Read More
By ELLEN LEWIS
Completely immersed in a total lockdown for almost 3 months, of course we re-directed our editorial calendar. Even though comfort was already the merchandising focus for Lingerie Briefs, cocooning was not high on my radar in February. Stating the obvious, that has changed, I believe possibly forever. In late April, I turned to Natori to reassess the caftan business for which they have long been renown. … Read More
Clo Intimo
I have had multiple conversations with specialty stores during this time during the Coronavirus lock-down. The out of the box initiatives they have launched to ignite their businesses are inspiring. The ability to rethink how to move forward has impacted us all. Attitudes are changing. New perspectives are emerging. This is exactly what we have tried to achieve with our two part ‘Still Life’ Lingerie Editorial. Stephanie Hynes, … Read More
Samantha Chang
As an on-line platform, even though we at Lingerie Briefs are also experiencing the ramifications of this unprecedented situation, we have been lucky to have increased our readership. We wanted to offer the brands this outlet as they navigate through this inconceivable time warp in business. 26 brands responded to our offer. As a result, we are splitting this editorial into 2 parts, today and next Wednesday, June … Read More
by ELLEN LEWIS
I was planning to write a recap of many suppliers offering face masks options, but when I saw P.J. Harlow’s designs, I decided to zero in. There are a boatload of mask businesses debuting. Without a doubt, face masks will become an integral part of store inventories, particularly specialty operations and e-commerce. For lingerie entrepreneurs this channel is a clear win, an accessory they would be remiss … Read More
By ELLEN LEWIS
At the moment, it’s probably not particularly politic for me to use the word hero in reference to a lingerie product, but I am a merchant at heart. In conversations with stores during the past few weeks, in specific, Forever Yours Lingerie in British Columbia, the Bra:30 collection has definitely been heroic. Owner Sonya Perkin’s fabulous Instagram stories portraying just how easy and comfortable these bra tops … Read More
By HOLLY JACKSON
Like many of us I’ve spent an awful lot of time watching television lately. One of my new quarantine favorites is Foyle’s War: a wartime mystery drama that features great fashion, ethical quandaries and fabulous female characters. I’ve always loved the practical and pretty fashions of the 1940’s and admired the sorts of creativity that were born from serious hardship. The episode I watched last night … Read More