Featured

Something beautiful is blooming at Maison Lejaby this Spring. The Belrose Collection, in a soft lily print, replicates the iconic Miss Lejaby best-selling shape and fit. Captured in 4 key styles, these pieces are a beautiful floral addition to the Maison Lejaby Lingerie Garden.

Using a French semi rigid lace for the bras and a very supple stretch jacquard lace for the panties, these designs are trimmed with an … Read More


b.tempt’d: WFH Essentials - Future Foundation Wire Free T-Shirt Bra on Lingerie Briefsb.tempt’d is keeping it comfy and casual with these work from home essentials. These super soft and insanely comfortable basics will get you through the day!Future Foundation Wire Free T-Shirt Bra featured on Lingerie BriefsThe Future Foundation Wire Free Bra is the perfect staple for lounging or working from home. The super soft, supple fabric is lightweight and wearable anywhere. Future Foundation Wire Free T-Shirt Bra featured on Lingerie BriefsThis is the wire free bra you’ll forget you’re wearing while WFH!

Future Foundation Ultra Soft Bralette featured on Lingerie BriefsIf there is a crop top … Read More


By ELLEN LEWISBra30 tank tops as featured on Lingerie Briefs

At the moment, it’s probably not particularly politic for me to use the word hero in reference to a lingerie product, but I am a merchant at heart. In conversations with stores during the past few weeks, in specific, Forever Yours Lingerie in British Columbia, the Bra:30 collection has definitely been heroic. Owner Sonya Perkin’s fabulous Instagram stories portraying just how easy and comfortable these bra tops … Read More


by CLAIRE EMMA HARRIS (founder, Emma Harris Luxury Lingerie Atelier in Derbyshire, England)

The early months of 2020 saw new business relationships blooming, both current and new stockists loved my new collections. Newly designed collection Melody was proving a huge hit & the orders for the upcoming months were greater than expected. 2020 was looking very promising.

Then Covid-19 hit.

Thinking back, I was glued to the news, waiting for … Read More


Lise Charmel Folies D'Iris Collection as featured on Lingerie Briefs

The Lise Charmel design signature: juxtaposing exclusive embroidery, guipure and lace to enhance a painterly canvas of soft, silky fabrics is manifest here in the Folies D’Iris collection delivering this Spring. The explosion of color, possible through the technical expertise for which the brand is renown, is executed beautifully in twelve styles, bras (30-40, A-E), panties and lounge pieces (XS-XXL) that anchor the exquisite collection. Lise Charmel, once again, curates … Read More


Wacoal understands it is important to find comfortable yet functional undergarments so you can look and feel your best while you’re working from home. Here are five comfort styles you need right now!
 B-Smooth® Bralette is the perfect comfort bra for working from your home office. Featured on Lingerie Briefs1. The B-Smooth® Bralette is the perfect comfort bra for playing with your kids or working from your home office. This bralette features removable foam pads, allowing you to be modest and have a great shape too. … Read More


By ELLEN LEWIS

Parfait Lingerie as featured on Lingerie Briefs

We were all set to post a Parfait Lingerie Spotlight this month about the new Elissa bridal bustier; but, alas, ‘the best laid plans often go awry’. We are deep into what should have been a robust wedding season, but the Coronavirus took a full-frontal attack on the ‘old normal’. We have been forced to adapt. Those of us who changed lanes quickly have reaped some rewards. … Read More


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