Swim Briefs

Untitled-1aOn my way back to Cabo this past fall, I suddenly realized that I did not have one bathing suit upon which I could depend.  Time was short, so I called my friends at Panache and did something I rarely do and asked for help. I needed a swim suit quickly to insure I had at least one when I left.  Much to my surprise, I received several, all of which I … Read More

Swim With Confidence



Winter is here and it is time for comfort foods and holiday treats, to warm our selves by the fire and to sip hot cocoa.  It’s a time to daydream about tropical beaches and our upcoming winter vacation. But with all of this comes the dread of baring our sun-starved yet overfed bodies for all of the world to see and the intimidating process of finding a bathing suit that fits.… Read More



My recent fascination with the swimwear market has been relegated to new heights as I spend these weeks in a beach community that runs the gamut from laissez-faire to sophisticated chic. Since the world lives in shorts and bathing suits here in Cabo, it is natural for cover-ups to take a front and center position, not only at the water’s edge, but also in the streets. On a personal level I have … Read More

Cabo Color ~ Freya Swim

By Ellen Lewis


One of the wonderful things about Cabo is the synthesis of light, water, and color. Every time I travel here, I over pack. Then I live in the same 2 sundresses and swimwear the entire time. No one dresses for anything.  Bathing suits and cover ups are the wardrobe de riguer. Take this one by Freya Swim; the Penza Fusion soft cup plunge, halter bikini top and hipster brief. This festive, wire-free … Read More

By Ellen Lewis

There is nothing like a tropical dream to divert oneself from the everyday minutiae that tends to manipulate out lives. I am leaving for my home in Cabo San Lucas on Friday and most excited by the prospect of tropical gardens, luscious fruit, fresh sea air and the general slowdown that informs the lifestyle of this Mexican community. Since the everyday attire is swimwear and I need a supportive swim wardrobe to … Read More


Having lived a good part of my young adult life on the south shore beaches of Long Island, NY  I was pretty familiar with the particular fashion life style of the surfing obsessed.   It’s all about utility, function and comfort and of course the bikini reigns. But the most interesting focus for me was the rash guard.  It’s presence in this market goes way beyond its original purpose: protection. It was not until I decided … Read More

By Ellen Lewis


It’s a down time in the swim business right now, although suits continue to sell.  September and October are a good time for creative contemplation.  What’s more provocative than the illustrations of the vintage pin up artists. Swimwear  has always taken a place front and center in this purview.


By Enoch Boles & Jim Shaeffing


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By George Petty & Howard Connolly

Gil Evgren

By Gil Evgren


Arthur Sarnoff & Earl MoranRead More

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