Festive 4th of July outfits tend to err on the cheesy side – but splashing a little national pride into your weekend swimwear choices or your store window displays is always welcome. All we ask is that you dive into the style with class.
A great way to pull off the color block trend, and if done right this suit will play into nautical styling all summer season long.
Fendi Color Block Lycra Bandeau
By Jennifer Cermak
Stand Up Paddle boarding is exploding in popularity in Minneapolis and St. Paul. With our abundant lakes and rivers, the Twin Cities are the perfect location for this new sport. SUP has a heritage tied to the birth of surfing in Hawaii, and I am thrilled to pick up my new board this week (a pair of NSP surf betty’s) for my sister and me to use on Medicine Lake just beyond … Read More
By Jennifer Cermak
As I am sitting under a veranda on the hillside in Jamaica, I begin to wish I did not have tan lines. Yes, I could forgo the swimsuit and tan a-la-nude but alas, the staff and other guests may not appreciate my personal confidence. So I begin to think of Strapless swimwear as I wish I would of prepared to do some sunning strapless myself.
Nani Nalu’s best seller in a bandeau … Read More
By Jennifer Cermak
As I am booking my trade appointments for Miami and New York, I tend to get very excited about the fashion of swimwear. Being in the mid-west, my shop has to focus on function for our active 10,000 lakes lifestyle. But when at Market, I can ohh and ahh at the luxury art, details and fashion making a splash. This week, I became most excited about La Perla. Despite their hard-to-justify … Read More
By Jennifer Cermak
Fantasie
Tankini’s have a bad reputation, most likely from the late 90’s when they introduced them to the market as mid-drift showing tops paired with regular bikini (skimpy) bottoms followed shortly by the extreme opposite – the high scoop neck with light shelf bra paired with a skirt, or better yet… shorts. Please. No fashion minded woman, kids or no kids is going to go for either look. Lucky for us, designers … Read More
By Jennifer Cermak
As spring rolls into the lands and we joyously see the snow melting away and temperatures reach tolerable levels, it sparks a hint of hope that a summer does in fact exist, and it is on the way. The season also brings swim lessons starting and the rush of children looking for suits.
Lily Sunshine, Jenn’s daughter, in Ondade Mar
There are many options for kids swimwear outside of designer suits, Gap … Read More
By Jennifer Cermak
We hear allot about how hard it is to find swimwear if you are big busted and or plus size, but the true petite customer is actually my hardest to fit. Petite being the complete opposite of my personal curves-for-days (in every direction) body, it has been trial and error in finding out how to flatter smaller proportions. Following up with my inventory buyers this week, we identified a few fits that … Read More