Swim Briefs

By Ellen Lewis


It’s a down time in the swim business right now, although suits continue to sell.  September and October are a good time for creative contemplation.  What’s more provocative than the illustrations of the vintage pin up artists. Swimwear  has always taken a place front and center in this purview.


By Enoch Boles & Jim Shaeffing


By Pearl Frush


By George Petty & Howard Connolly

Gil Evgren

By Gil EvgrenRead More

Hot Trends ~ Swim 2015

By Jennifer Cermak

Gottex-Mercedes-Benz-Fashion-Week-Swim-2015-MiamiGottex at The Mercedes Benz Fashion Week Swim Show

After the great Swim Show, I got knocked in the head by my lovely 2-year-old daughter. This little bonk caused an abscessed tooth, root canal, infection, hospital stay and lowered my immune system so now I find myself with a sinus infection and cold during the end of summer. Needless to say working 2 to 3 hours … Read More

By Ellen Lewis


As I dive deeper and deeper into the viability of swimwear business in Lingerie stores, I can’t help but examine the influences of the past on today’s amazing bathing suit styles.  It’s fun to see the evolution from more is less to less is more.  I stopped after the 80’s. I can’t quite wrap my head around the idea that the 1990’s is part of the “retro” … Read More

By Jennifer Cermak


Another record setting day in the Midwest, and I find it hard to be excited about swimwear when our high temperature of mid-July day may hit 60.  So instead of thinking about soaking up some (non-existent) sunshine, I begin to ponder function.

Blue_Front_StepIn2NowaStepIn2Now Swimwear is a new company that offers solution styling geared toward people with arthritis. The genius of the swimsuit is that it is a … Read More


Festive 4th of July outfits tend to err on the cheesy side – but splashing a little national pride into your weekend swimwear choices or your store window displays is always welcome. All we ask is that you dive into the style with class.

A great way to pull off the color block trend, and if done right this suit will play into nautical styling all summer season long.… Read More

By Jennifer Cermak


Stand Up Paddle boarding is exploding in popularity in Minneapolis and St. Paul. With our abundant lakes and rivers, the Twin Cities are the perfect location for this new sport. SUP has a heritage tied to the birth of surfing in Hawaii, and I am thrilled to pick up my new board this week (a pair of NSP surf betty’s) for my sister and me to use … Read More

By Jennifer Cermak


As I am sitting under a veranda on the hillside in Jamaica, I begin to wish I did not have tan lines. Yes, I could forgo the swimsuit and tan a-la-nude but alas, the staff and other guests may not appreciate my personal confidence. So I begin to think of Strapless swimwear as I wish I would of prepared to do some sunning strapless myself.

Nani Nalu’s … Read More

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