By ELLEN LEWIS
When I saw this Tarot card print on the Aubade X Camille Lacourt men’s boxers at Curve, it conjured up the confluence of events that led me to meet my husband, Gerard, 46 years ago. On a return trip from Philadelphia, one day earlier than planned, we sat together on the train. I noticed him and he noticed the Tarot books I was carrying. I was 25 … Read More
By BECKY YEE (Photographer/writer)
Leave it to a female-run manufacturing company to merge sustainability, style, and functionality into a product men love for sports, work or hanging out. These photos showcase durable, comfortable briefs for hardworking men. Models are wearing Athletic Works & Wrangler underwear, two of the many Grey Matter Concepts‘ private label and licensed brands. (Above: Athletic Works briefs, Model: Myles @myl3z6. Photo by Becky Yee)… Read More
By ELLEN LEWIS
I knew I was on to something when I decided to turn up the heat on the men’s underwear market. There are so many diverse channels percolating in this venue; combinations of traditional basics, classic luxury, men’s body form, edgy, environmentally astute, and more. But its not just the diversity emerging in this space, it’s the addition to the woman’s lingerie business that the potential presents. The … Read More
By ELLEN LEWIS
As the lingerie category seeps into the men’s underwear space, “cultural boundaries” between men’s and women’s lingerie are blurring. I’ve already reflected on this ‘percolating phenomenon” last week in my Curve NY recap. Based on the sale’s response, particularly to the more traditionally feminine fabrics, this category should not be ignored. Recently, while continuing my foray into this evolving sector, I was introduced to Fleur du … Read More
By ELLEN LEWIS
I’ve been snooping around the Men’s Lingerie market for several seasons now, but have resisted covering it with the exception of some cool underwear because, well, frankly married to a flannel shirt kind of man, it’s never been on my personal radar. However, I sense a sea change in the market, an interest in men’s nightwear that goes beyond the European recognition of the inherent value of … Read More
