By ELLEN LEWIS
One cannot speak of sustainability in the world of intimate apparel without mentioning Calida. I have focused on this aspect of the brand’s heritage more than once in this column. They have been an industry force in this domain “long before it was cool” Their credo: “Sustainability should not be a fashion, but a promise” is reflected in its many faceted collections.
The sustainable pursuit is no … Read More
By ELLEN LEWIS
It was the last minute of the last day of the last (Feb 2020) Salon de Lingerie show in Paris. I was on the way to the coat check to retrieve my belongings and exit the exposition when I passed the Calida booth and stopped dead in my tracks. It wasn’t the end of show champagne that did it. It was the gorgeous visuals that leaped out … Read More
By ELLEN LEWIS
I am in awe of the Calida brand, their message, and their incredible merchandising platform. Ever since I first highlighted the The Cradle to Cradle Certified™ I Love Nature t-shirts in 2018, I have become more and more enamored of the superior sustainable programs that the company supports. Calida is an iconic brand, 80 years young, a mainstay of many intimate apparel retailers worldwide. Full … Read More