By ELLEN LEWIS
I am very excited to introduce our newest Spotlight Partner, Mey. Ever since I first saw this charismatic intimate apparel collection at Curve, I have been mesmerized by their merchandising acumen. Their integration of every facet of lingerie into a lifestyle vision is mesmerizing. Using coordinated colors and prints, Mey delivers 8 dynamic deliveries per year that flow together flawlessly. Within each product category are Never Out … Read More
Perhaps your mother… and her mother wore Shadowline’s Full Briefs, then you were introduced and now also love them! It’s a 108-year-old success story that sees no end in sight. Full briefs, affectionally known as ‘granny panties’ continue to gain popularity across all age groups and genders. What makes Shadowline a standout in this category is not only their longevity, but their attention to high quality manufacturing and the … Read More
By ELLEN LEWIS
This season the bridal business is burgeoning. Wedding plans surge as the pandemic subsides. That’s good news for the Intimate Apparel business. As I have said before:
… Read More“There is an alchemy between the Lingerie and Bridal Industries. Both worlds are devoted to the feminine self. The products revealed in this space are about beauty and self-esteem; their purpose to bring pleasure, passion, and gratification to a woman’s
Broderie Anglais, a Maison Lejaby archival design signature, combines with a cool blue stripe to define this month’s spotlight, The Bloom Collection. White eyelet, pique, and woven stripes pronounce that summer is here. Think Bardot, the South of France, and nautical retreats.
Crisp, fresh, pretty intimates are designed in a soft cotton knit that is detailed with Swiss embroidery. Four bra shapes: the triangle (32-36, A-C), the full cup … Read More
By ESTELLE PULESTON
Somewhere up near the top of my current lingerie wishlist is a set by Miss Vivienne, a small Scottish brand created by Vivienne Lynch. Launched in 2017 right after she completed a fashion degree, this indie label has since grown into a small team of four people who still create everything in house and on a made-to-order basis, in line with the brand’s ethos for ethical … Read More
Empreinte’s iconic Cassiopée collection is pure luxury that features delicate, glistening embroidery reminiscent of constellations in the night sky. This season, best-selling Cassiopée is offered in a soft, warm beige colour way – Creamy Beige. Showcasing botanically-inspired embroidery worked in pearlescent champagne, well-being and femininity are encapsulated in this exquisite lingerie collection. Invisible, comfortable, seductive and innovative – Cassiopée has become one of the brand’s top sellers since it was … Read More
By ELLEN LEWIS
My first encounter with Forty Winks located in Cambridge Massachusetts was when I visited my son during his college tenure in Boston. I hadn’t met owners Meredith Amenkhienan or Rachel Wentworth at the time, but it was immediately clear that they had a lingerie retail gold mine at their fingertips. Positioned in Harvard Square, the store embraces all the cardinal rules upon which my own career was … Read More