By ELLEN LEWIS
Merchandising instinct: It’s an undefined presence that niggles your gut suggesting the emergence of an idea about to catch fire. It has successfully guided my decisions for my entire career. For the past several years it has been the growing presence of the men’s lingerie business. And when I say lingerie, I do not mean underwear exclusively. Being an American daughter of the 70’s and married over … Read More
By ELLEN LEWIS
When Curve asked me if we might be interested in hosting a Lingerie Briefs Designer Salon at the New York show from Feb 27 to March 1, I was intrigued. My initial thoughts: we could create a Gallery of entrepreneurial brands, similar to the very popular Designer Gallery on our digital platform. Although our brand mission is to curate the entire Intimate Apparel Marketplace, I have always … Read More
In an explosion of pink, lilac and red on a black background, Lise Charmel introduces the L’Amour en Liberté collection this month. This delivery is a celebration of femininity encapsulated in a garden of floral inspired lingerie. This 19-piece collection is anchored by 5 sleepwear styles (XS-XXL) printed with a profusion of springtime foliage and white dots on a sensual viscose fabric. Seven bra shapes (32-40, A-F) coordinated with 6 … Read More
Photographed By BECKY YEE
In just a few weeks 1/6 of the world’s population will celebrate Chinese New Year. The annual holiday kicks off this year on Feb 1. Everyday activities are paused as the population begins several weeks of festivities. The color red will be front, and center highlighted with gold as the Chinese people commence their annual jubilee, this time in honor of the tiger.
Red is a … Read More
Pastels are typically considered as soft, delicate shades of color. Shadowline amps up pastel hues a notch to create richer, more saturated tones in several of their patented Satintrique® and Opacitrique® Nylon Tricot collections. It’s important to note that these signature fabrics are known for their opacity. In fact, they are lauded as the most opaque nylon tricot in the industry and interestingly, the color saturation adds opacity. Seafoam and … Read More
By ESTELLE PULESTON
Love a good bralette? Hate briefs that dig in? If you’re looking for lingerie you can fully relax in, allow me to introduce you to Understatement, a Swedish brand that puts comfort at the core of its design process.
Founded by Marie Stolt and Maria Lager in 2017, Understatement is an underwire-free, padding-free zone, where every fabric is chosen both for its sustainability and its softness. … Read More
By LINDA DYETT
For months now (maybe years), I’ve longed to profile La Fille d’O, the most daring, visionary, body-savvy, fit-savvy, and also fashion-savvy among today’s avant garde lingerie providers (and there are plenty of them). Whatever you think underwear is supposed to be, this indie Belgian lingerie wholesaler-etailer-retailer is here to dispute your premise. Yet I hesitated to write it up. La Fille has so much going on—an … Read More