By ELLEN LEWIS
It’s no secret that society has experienced a cultural shift. Whenever this occurs the pendulum eventually swings back in search of some balance. Certainly, 2020 set a new standard of disruption. In the Intimate Apparel industry, comfort commandeered the platform, escalating a trend already on a trajectory in lingerie. Bralettes, for example, were usurping underwire bra sales before the pandemic. The lockdown turned this evolution into a … Read More
Adding to the allure of Le Mystere’s superb collection is the exquisite Lace Allure Bodysuit. Designed to hug your curves perfectly, they expertly mixed 4-way stretch mesh with an open net floral lace to create a stunningly beautiful yet functional piece. To provide support up to an F cup, they incorporate a hook and eye closure to the lace back detail. These wings are lined in mesh and provide … Read More
By ESTELLE PULESTON
Launched in September 2020, British brand Ihuoma is filling a long-overlooked gap in the market for exquisitely-luxurious lingerie that is marketed towards, and designed specifically to complement and enhance the beauty of, Black women and other women of color.
The brand was founded by Annabelle Mu’azu, who also created online lingerie boutique Beautifully Undressed in 2013. For a long time after, she didn’t feel represented in the … Read More
By HOLLY JACKSON
Swimwear season is almost here and everyone is ready to go outside and celebrate life getting slightly back to normal! Since pools were closed last summer, I suspect many customers are just getting around to replacing their swimsuits. Cake Lingerie’s release of the new Rosewater maternity swim collection is right on time for new mothers.
Cake Lingerie is known for high quality maternity bras and inclusive sizing, … Read More
This year marks Empreinte’s 75th Anniversary! To celebrate, the brand has created the NEW ICONS collection which is a reinvention of several key, must-have items. NEW ICONS celebrates the idea of timeless styles revisited and the desire to showcase a beauty which has stood the test of time, giving it a whole new radiance.
First up is the spectacular Cassiopée Célébration Limited Edition collection. The classic Cassiopée, decorated with the … Read More
By ASI EFROS
Continuing its legacy with the new lingerie collection of flowering blooms in enchanting colors, Huit8 signifies the optimism, which only spring can bring.
“The delicacy of the Blossom collection this season is exquisite. It was created with such attention to detail. Our embroidery is made in Switzerland and designed exclusively for Huit8. Our colors are unique,” said Souad Sinai, CEO, Huit8.
Swimwear Collection
Emma Harris, the British luxury lingerie atelier, celebrates its 10th anniversary!
Claire Emma, founder and director reflected on the last 10 years when we spoke to her recently:
On getting started….
’10 years ago, I returned from maternity leave with fresh ideas & determination that I would leave the harsh, fast fashion industry well & truly behind me. Although the industry had provided a wealth of experience & … Read More