By ELLEN LEWIS
My career segued to the Intimate Apparel business 30 + year ago when I was plucked out of the ready to wear division to spearhead the lingerie product development initiative at Macy’s Corporate office. I knew nothing about the category, which at the time, was dominated by polyester in pale pink and blue designs. Oblivious to the “rules” I purchased a few cotton knit big t-shirts in … Read More
By ELLEN LEWIS
Girl With a Serious Dream
It’s been a lovelorn year with cancelled weddings and lost memories. But FINALLY, here comes the bride. Once again, anticipation is about hope. Celebrations are being planned. The bridal business, dormant for the past year, is beginning its comeback. The Intimate Apparel industry is changing as the market turns once again on its axis. As the desire for elegant, sensual lingerie … Read More
This pretty, Tonya Flair mastectomy non-wire padded, pocketed t-shirt bra is a welcome spring addition to the Anita Care collection. In blush pink with lovely two-tone embroidery trim on the straps, it’s the perfect fashion edition of their bestselling 5706X Tonya bra.
With its clean-cut, molded cups, Tonya Flair (4706X) easily becomes a popular everyday basic as it can be worn under your favorite close-fitting t-shirts, tops and dresses. … Read More
Natori Bliss’ popularity speaks for itself as it has continued its expansion from their original cotton panties to a multifaceted bra assortment, including the newest additions of the Bliss Flex Bralette and the Bliss Perfection Lace Bralette. This success story is not a mystery; the entire range emulates the extraordinary comfort that sent the panties on a major sales ascent. Continuing unabated, with both underwire and non-wired choices, the collection … Read More
Buds, branches, and leaves emerge in a lacy tableau as Spring evolves. This provocative vision is captured exquisitely in Lise Charmel’s new Caprice en Dentelle collection. Eight luxurious lingerie pieces are designed in an exclusive stretch Leavers Laces for Lise Charmel, known as “Lace of Calais-Caudry®. Created by a unique clipping technique the pale peach camellia flower pattern is revealed in layers, effecting a delicate texture on the skin. Juxtaposed … Read More
by HOLLY JACKSON
I finally managed to get vaccinated earlier this week, which got me thinking about all the fun things I can start to do in mid-May! I’m not sure I’m ready to dine indoors yet, but I am definitely looking forward to shopping the local farmer’s markets and going to some doggie playdates with friends.
Parfait Lingerie knows that we’re all ready to get out and about again … Read More
By ELLEN LEWIS
Every Mother’s Day, while she was alive, I gave my mother a single yellow rose cut from my rose garden. It was her favorite flower. She was a ‘less is more’ type of woman, simple in her tastes, a ferocious perfectionist. You might not see the correlation between Dita Von Teese’s Julia Rose lingerie, pictured here, and my mother’s understated persona, but I do. Besides the obvious … Read More