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By ELLEN LEWIS

Elomi Matilda Bra in Rose delivering july 2020 as featured on Lingerie Briefs

Elomi was launched in 2008 as a plus size bra brand, a much-needed collection of styles that could satisfy fit needs from 32-48, B-KK (USA P cup) and S-4X. It was welcomed by consumers with open arms and now stands as the number one plus size resource for every lingerie store that I queried. As a merchant I tipped my hat, but I never thought that ElomiRead More


By HOLLY JACKSON

Pretty Polly sustainable biodegradable Eco-Wear as featured on Lingerie Briefs

Pretty Polly’s new Eco-Wear line caught my attention because simple, comfort lingerie is clearly on the consumer radar. This is a collection of seamless, soft bras, tights and bodysuits  made with Amni Soul Eco, the only biodegradable polyamide yarn in the world. Available in S/M-XL and sold in eco-friendly packaging, it is a laudable effort to achieving sustainability.

Pretty Polly sustainable biodegradable Eco-Wear as featured on Lingerie Briefs

Eco-Wear combines technological innovation with a thoughtful look at … Read More


 Anais Camisole by Emma Harris featured on Lingerie BriefsSimple, elegant, understated and refined – meet the new everyday essential loungewear collection from Emma Harris, Anais. Introduced to satisfy the surge in demand for loungewear online that Emma Harris has experienced since the start of lockdown, Anais is the perfect solution for the woman who likes to feel sumptuous silk next to her skin; whether working from home in the day or lounging in luxury at night. Anais Collection by Emma Harris - French leavers lace and fine detailing featured on Lingerie BriefsThe … Read More


By ELLEN LEWIS

Natori Caftans as featured on Lingerie Briefs

Completely immersed in a total lockdown for almost 3 months, of course we re-directed our editorial calendar. Even though comfort was already the merchandising focus for Lingerie Briefs, cocooning was not high on my radar in February. Stating the obvious, that has changed, I believe possibly forever. In late April, I turned to Natori to reassess the caftan business for which they have long been renown. … Read More


Clo Intimo as featured on Lingerie BriefsClo Intimo

I have had multiple conversations with specialty stores during this time during the Coronavirus lock-down. The out of the box initiatives they have launched to ignite their businesses are inspiring. The ability to rethink how to move forward has impacted us all. Attitudes are changing. New perspectives are emerging. This is exactly what we have tried to achieve with our two part ‘Still Life’ Lingerie Editorial. Stephanie Hynes, … Read More


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