By ELLEN LEWIS
A few days ago, I was sculling through my Prima Donna Twist Spring 2021 notes and came upon this Efforia image, a very cool ‘twist’ on both the animal print and floral motifs that are fundamental to the lingerie business. The design is right in my wheelhouse: a juxtaposition of two opposing visuals that together form an entirely new effect. Using counterintuitive concepts seems apt for this … Read More
By HOLLY JACKSON
Like many innovations, The Dairy Fairy was born from personal experience. Emily Ironi was frustrated with the current nursing and pumping bra options 8 years ago and wanted something better when she had her daughter, so she set out to design her ideal bra. The Dairy Fairy was born and designed to offer feminine and beautiful bras that also incorporated both nursing and hands free pumping.
A … Read More
Spring is particularly poignant this year as the world emerges from its cocoon. Lise Charmel celebrates with a preview of their Desir en Floris and Folie de Fleur collections due in stores this May. Translated into English ‘the desire flowers’ and ‘wrapped in flowers’, this 17-piece lingerie bouquet is classic Lise Charmel artistry.
These exquisite floral designs evoke a field of wildflowers basking in summer’s light. Once again, the brand … Read More
By ASI EFROS
My interview with Vyra S. was the most unexpected and engaging discovery. It offers a highly revered opposing point of view, on a familiar product – hosiery. Both women and men, who wear hosiery, do so to feel empowered and confident, regardless of how they are being perceived by society. For many, wearing hosiery is a statement and a point of view.
… Read More“They desire to take full
Thousands of customers were disheartened when the well-known USA brand, Dixie Belle® closed it’s facilities in 2019 after nearly 75 years of operation. Fortunately for Dixie Belle fans, the beloved brand was purchased by the parent company of Shadowline/Velrose last year. Now, Dixie Belle’s most popular panty style is back in full swing and in stores again! Comfort is king no matter what age you are, and younger women are … Read More
By ESTELLE PULESTON
Mollie Blue is an independent British designer I’ve been following since I first saw her student work back in 2017 – I had a feeling she was going to go on to create beautiful things, and I wasn’t wrong! She’s now the founder of Mal Amora, a handmade intimates and bespoke corsetry brand that’s inspired by the meeting point between modern sustainability and retro fashion.
Mollie’s … Read More
By ELLEN LEWIS
I have to admit that when P.J.Salvage originally shared their plans about collaborating with the iconic Smiley™ brand, I was a bit taken aback. My initial reaction was ‘Really? Isn’t that a bit juvenile?’. Then I did my due diligence and ate my words. Smiley™ is a global phenomenon symbolizing happiness that was founded 45 years ago by French journalist, Franklin Loufrani. His objective was to highlight … Read More