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By ELLEN LEWIS

Triumph Lingerie Fit Smart wirefree bra, a new approach to sizing as featured on Lingerie Briefs

Timing is everything and no statement could be more prescient apropos Triumph Lingerie and their new Fit Smart Bra. Launched early 2020 on the cusp of Covid 19, it is a revolutionary wire free design that adapts instantly to a woman’s breast shape and promises ultimate comfort all day long. Wire free bras have been surging in the Intimate world, even before the ‘work from home’ … Read More


Anita Introduces ISPO Award Winning Extreme Control Plus Sports Bra - featured on Lingerie BriefsSpecially developed for larger cup sizes, the Extreme Control Plus Sports Bra is the latest Anita Active addition with sizing up to a K cup.

Active women with large busts often experience discomfort when working out. This awarding winning, Extreme Control Plus sports bra, promises a higher level of comfort and control, even for large bust sizes. For necessary depth and stability, the the cups are divided into five sections … Read More


By HOLLY JACKSON

Louisa Bracq Julia full cup bra and panty as featured on Lingerie Briefs

I picked up embroidery as a serious hobby several years ago, so the minute I stepped into the Louisa Bracq booth at Curve I knew that I was experiencing this craft in a different way. Embroidery has always been a critical element of lingerie design, but the embroidery at the foundation of the Louisa Bracq brand is unique. It is the epicenter of their DNA. It is … Read More


By ELLEN LEWIS

LoveSuze lingerie as featured on Lingerie Briefs

It was quite serendipitous that, during a Curve seminar last February, I found myself sitting next to Suzanne Macbale, founder, and designer of the nascent LoveSuze brand. Some years back Suzanne and I had collaborated when she was a V.P. at Victoria’s Secret and I was positioned at one of VS’s sourcing arms. An extremely talented designer of playful, sexy lingerie and trained in the highly technical … Read More


Best T-Shirt Bras! Panache Porcelain Elan Collection - featured on Lingerie BriefsNow that summer has officially arrived, we’re loving chilling in our backyards and parks soaking up some vitamin D! If you’ve been doing the same, but finding your T-Shirt bras are looking a little tired, check out our favorite collection of T-Shirt bras. The Porcelain Elan range covers all the basics, with a dash of Panache luxury to keep you feeling comfortable and supported under all your summer outfits.

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By ELLEN LEWIS

“The customer is always right”. This slogan has been the driving force behind good retailing since commerce began. Back in the 70’s, at the onset of my career with Federated Department stores, it meant, primarily, take back anything the customer tries to return, no matter how noxious. Today, responding to the customer, requires a much greater focus, a deep dive into analytics that scan the globe for … Read More


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