Swim Briefs

Swim Briefs on Lingerie Briefs

I’m in a blue state of mind, but luckily for me, I left the country this week for a winter distraction in Paris. The city is full of hidden treasures like this amazing glass dome in the Printemps Department store. Maybe it inspired this season’s trend in swimwear, blue graphics. For those of you still ensconced in the ice and snow that is swallowing up a good portion of North America right now, it might Read More

On Trend ~ Bandeau Swimsuits

Lise Charmel swimwear on Lingerie Briefs

Having just returned to the grey, cold countenance of New York in December, it does seem a bit counter-intuitive that today I am circling in on a swimwear trend. But for many northerners, winter is getaway time and in fact, my home base of Cabo is just beginning its peak tourist season. I never truly grasped the impact that beachwear has on the retail market until I began living in Mexico for a good part … Read More

beach in cabo san lucas on Lingerie Briefs

I know that all my Northern based friends and readers are hunkering down into cocooning season, but here in Cabo the auspicious landscape of sky and ocean remains a calm and cool blue. The impact of beachwear on this lifestyle is as ubiquitous as ever in this seaside homestead. I have gotten into the habit of bathing suit watch whenever I am near the water. Except for my desire to not be intrusive, I find … Read More

This season, Empreinte is taking its inspiration from the sense of joy and optimism that summer brings. We are riding the wave of that good holiday vibe. We are playing with the codes of femininity. We are shaping, lacing and accessorizing in order to create those visual details that enhance the body and gently define a new and original femininity.


The range of colours inspired by the spectrum of sunlight is radiant! An explosion of … Read More


Margarita Mermaid Swimwear on Lingerie Briefs

Admit it, at one point or another in your childhood you fantasized about being a beautiful mermaid.  When I was 7-years-old, I dressed as a sparkling mermaid for Halloween, likely inspired by the hit movie of the time Splash.  My mom and grandma were quite clever creating the costume, using a bright bathing suit of mine as the costume’s base, adding a seashell bra and wrapping my lower torso in green … Read More


2016 Miami Swim Show featured on Lingerie Briefs

I was 26 years old when I began working in the swimwear industry. Back then the largest size in a bikini was an XL, mix and match separates were unheard of, tankinis didn’t exist and one piece suits only came two flavors: old lady florals with full coverage or a no support tank style, usually in a color block. Twenty years later, and the swimwear market caters to all body types with … Read More

Peachy Pairs 2017 Swim Briefs by Curvy Kate on Lingerie Briefs

Swim season is in high gear, which in the world of retail often means that the summer sales are front and center. For buyers, the Spring 17 season is in full bloom.  Last week was Salon Mode City in Lyon, France and today, The Miami Swim Show takes off. I was going to attend, but I’ve got terrific eyes on site with my colleague, Kimberly Berger, owner of Lion’s Lair in Islamorada, Florida.  Life here … Read More

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