By ELLEN LEWIS
When Sarah Carter, owner of SF Showroom in San Francisco called to tell me about the incredible business she was doing with proof., the recently launched leak proof, period proof underwear, I was really taken aback. First, I was stunned at the success of any new brand that launched in March 2020. Second, I have, admittedly and despite the publicity, had serious questions about the entire … Read More
By HOLLY JACKSON
Bralettes were starting their lingerie industry takeover before COVID-19, but the pandemic has only accelerated the demand. Consumers are looking for more choices without sacrificing support and comfort. Parfait Lingerie’s best-selling Dalis and Adriana are two great options. Recently launched in deep nude, this rich chocolate brown color reminds me of hot chocolate and feels perfect for the cooler autumn weather
The hugely popular wirefree Dalis Bralette … Read More
By ELLEN LEWIS
The most inspirational part of my market travels to Paris has always been the Interfilère Exposition where I school myself in fabric innovations and color direction. Forums showcasing macro-trends impacting lingerie design and development provide critical information impacting the creative process. The energy of the Fair refuels my research. It is where brands draw their design ideas. It speaks to the future of the Lingerie market.
This … Read More
By ELLEN LEWIS
I’ve been mulling over how to present Lucy Jones Lingerie, the British heritage brand that was re-launched in 2019, 30 years after its original entrance into the luxury lingerie market. Considering the seismic shift in the current retail landscape, one might say that timing is a problem; but I think not. Lucy’s eponymous collection, sold in the 1980’s to a bevy of renown high end stores, was … Read More
By ELLEN LEWIS
I know a product has entered the mainstream when season after season it remains the anchor of a brand’s collections. The Madame X bra, panty and suspender from Dita Von Teese has continued its journey from inception, in 2014, to Fall 2020, when fans can collect their 12th iteration of this glamorous set in emerald green. I am sure that the continued sales are a … Read More
By HOLLY JACKSON
Being home so much for the past six months has really made me appreciate the basics in my wardrobe. I used to love getting dressed up everyday, but like the rest of us I’ve spent lockdown and beyond in sweatpants and jeans. I’ve quickly learned to appreciate a great fitting basic, like my favorite Universal Standard jeans and my Elila Chloe Bra. They fit perfectly, they make … Read More
By ELLEN LEWIS
I am not an opera connoisseur, but the remarkable music, superior voices, lavish sets, opulent costumes, and overall theatrics speaks for itself. When I reflect on the Opera, many of my life’s touchstones come into focus. There is Chagall’s renown ceiling fresco in the famed Paris Opera House whose viewing, despite multiple attempts, has forever evaded me. The emotive rapture of figure skater Katarina Witt as Carmen … Read More