By ALISON CONNOLLY
NOO is a French brand that specializes in lingerie, swimwear, activewear and ready-to-wear, but for purposes of this Gallery, we’re focusing on the intimate(s) side of their business.
In keeping with the theme of sustainability (a new blog category we recently launched at Lingerie Briefs), sharing the story of NOO is something we had to say YES to! Co-founded by two young women, Anaïs and Elissa, NOO… Read More
By ELLEN LEWIS
Today, Lingerie Briefs is launching a Sustainability column featuring brands and retailers who get the message and are focusing on finding solutions. Our intent is to recognize efforts being made within the Intimate Apparel industry to confront this cataclysm that threatens our planet. In this pursuit, it is clear education is the key. On a personal level, although I was raised with respect for my environment, I … Read More
By HOLLY JACKSON
Period panties are one of those things that don’t come up much when discussing fashionable lingerie – for good reasons! While I love that they exist and am a big believer in the tech behind them, the best you can say about most of them in terms of visual design is that they look like a regular pair of black cotton panties. K + 1% was part … Read More
By ELLEN LEWIS
Skin
Much of what we saw at Curve Expo in New York replicates trends shown in Paris. But the dichotomy of emphasis between the USA and Paris shows indicate clear differences in the cultural priorities that guide these markets. However, one emphasis that proved universal is sustainability. Without exception this topic dominated both venues and brands that are taking the cause to heart found traction … Read More
By ALISON CONNOLLY
Crème is a specialty lingerie brand based in Shanghai founded by designer Miya “Crème” Su. If you detect a strong French influence in Su’s work (particularly if you explore her work from past seasons), then you won’t be surprised to learn that she lived in France for a period of time and clearly absorbed the French attitude toward women and their appreciation for beautiful intimates.
Many of … Read More
By TINA WILSON
The Red Carpet was not just any red carpet. The 2020 Underfashion Club Femmy Gala, from the moment the doors of Cipriani 42nd street opened, was different. Perhaps it was the fierce elegance of our performer extraordinaire emcee Nona Hendryx posing for photos or the irrepressible charm of Tony Award-winning Broadway legend Irene Gandy arranging the guests for their photographs like the pro that she … Read More
By HOLLY JACKSON
There are days when I feel like most of the women I know are anxious. It’s everywhere, even at the Curve show in NYC where several of us discussed various forms of eco-anxiety and the stress that comes from running a business as a woman. Many of us battle various forms of anxiety on a weekly or daily basis and find nothing but platitudes in response.
