By HOLLY JACKSON
One of my favorite things about social media is the way it has allowed completely new designers to open up the conversation about what both lingerie and lingerie marketing can look like. While the larger North American market frequently stays focused on things like continuity colors and t-shirt bras, young designers are creating away on Instagram and posting it all so customers can find them. These brands … Read More
Photographed by STEPHANIE HYNES
Elomi
Writing this preamble about our latest Lingerie Fashion editorial photographed by Stephanie Hynes was somewhat of an eye opener for me. I’ve been discouraging the word plus when referring to curvy women who do not fit into the historically straight size market. My opinion has always been that size is just a number and all women deserve beautiful lingerie without being categorized. But after a … Read More
By TINA WILSON
We arrived in Tokyo a few days too early to see the apple blossoms. We did not know this until the day we departed. We came to Tokyo to shop, to look for inspiration and for “signs of life” in design. What we found, my travelling companion and I was the confirmation that the world is now and I believe, will forever be casual. The juxtaposition … Read More
By ELLEN LEWIS
I’ve been wrestling with the concept of sustainability for months now. It’s somewhat of a conundrum for the Lingerie and Swimwear Industry. How do we reconcile the main objective of feel and fit friendly garments, softness as a mission, with the reality of the fabric technology required to accomplish this goal? There are solutions, but as Sharleen Ernster, the founder of the eco-friendly brand, We Are HAH … Read More
By ALISON CONNOLLY
Probably the last words anyone would use to describe my style would be “edgy” or “rock n roll”, but that doesn’t mean I can’t appreciation aesthetics outside my personal style. In fact, because edgy doesn’t come naturally to me, I have an extra appreciation for those who can capture it. That brings us to The Order. The Order is self-described as a “jet-black, rebellious and compelling” … Read More
By ELLEN LEWIS
The Rya Collection is a smorgasbord of luxury lingerie desserts, not so different than a Viennese table at a wedding party: an over the top offering of confections, designed to seduce the eye into one more moment of indulgence. It’s no wonder that Rya is recognized as an exemplary source of bridal sleepwear. Founder Flora Backer (former creative head of Flora Nikrooz) is known for her amazing … Read More
By ELLEN LEWIS
What is the meaning of exposure, a word with so many innuendos; it is almost as elusive as these images from the Coucou Lola collection from Only Hearts. This pink melon interpretation is balletic, elusive, ephemeral and beautiful to see. But, to share them on social media, these artfully photographed photos had to be altered because of “exposure”. Exposure is about education, not suppression. It is … Read More