By HOLLY  JACKSON

Sugar Candy Crush bralettes up to a G cup

I’ve always been a skeptic when it comes to the bralette trend. Lots of bralettes have been developed over the years that were aimed at the full bust market, but few made good on their big marketing promises. Until last year, I was fairly sure that some people (like myself) were going to find themselves left out of the bralette trend completely – and I was okay … Read More


By ELLEN LEWIS

Simone Perele bodysuit spring 19 at Curve NY on Lingerie BriefsSimone Perele

I have just spent the past week de-briefing from my 3 day marathon at Curve NY. Siphoning through 500 photographs now culled down for this article I have come to some conclusions on what is happening as we head into the fall 18/spring 19 lingerie season. I have heard much about the multi-billion dollar Lingerie industry in the past few years: the shrinking vendor structure, … Read More


By ALISON CONNOLLY

Randy Mora for Suki Cohen as featured on Lingerie Briefs

illustration by Randy Mora

Perhaps when you think of swimwear from South America, you may envision heavily-patterned, colorful barely-there styles created by a label based in Brazil.  It’s a fair assumption, considering it’s mainly what we’ve seen over the years.  It is also because of this, it’s a refreshing surprise to discover South American luxury lingerie and swimwear brand Suki Cohen.  Manufactured in Colombia (in a fair … Read More


By ELLEN LEWIS

Girl & A Serious Dream as seen on Lingerie BriefsGirl & A Serious Dream

I have just finished a 4 day market marathon, the main course of which was CurvExpo NY: more on that after I debrief. The finale of this brand feast is, however, a small boutique show, The Lingerie Selection, which I always attend. (I can never resist dessert.) The Lingerie Selection showcases 10 indie brands at a studio location not far from … Read More


By ELLEN LEWIS

Hanging Secrets Closet Bra and Lingerie Organizer as featured on Lingerie Briefs

I came home from Cabo San Lucas a few weeks earlier this summer to help my daughter move into her new studio apartment in NYC. The plan was for me load the car with her baggage and drive them into the city. But when I entered her living room it was very clear that that wasn’t going to happen. The place was in complete chaos. Nothing was … Read More


Bravissimo Swim Survey

By ELLEN LEWIS

Bravissimo UK large cup swimwear survey as seen on Lingerie Briefs

The name Bravissimo has appeared on my intimate apparel radar field countless times in the last 20 plus years, particularly when the subject of large breasted fitting trauma arises. Since their inception in the UK in 1995, they have grown to be a mega force in fitting large cup women for lingerie, swimwear and outerwear. Way ahead of the North American market in recognizing the sale’s potential … Read More


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