In the past few weeks, we’ve posted several blogs about the transition of sleepwear and loungewear into street wear. Many ready to wear designers have integrated lingerie and swimwear into their vernacular creating lifestyle brands that are in sync with the casual attitude so prevalent in the American culture. This is not a new mantra in the Intimate Apparel business. It started some years ago (when my own girls began … Read More
By ELLEN LEWIS
Considering the fact that tourists travel to Mexico for one week vacations and have the time of their life, I feel somewhat remiss for even admitting that every time I return here, I go through a transition that usually takes at least 2 weeks. New York to Cabo San Lucas: it’s like trying to stop a bouncing ball before it rolls away. Finding equilibrium takes time. Assuredly, … Read More
By ELLEN LEWIS
Isn’t Paris amazing! Asked this question every year after I return from the Interfilière and Salon International de la Lingerie shows, I am hard pressed to respond. Paris, for me, is all about working the shows. I always find inspiration and this year, my market intelligence has been re-confirmed. Today’s review is focused on the fabrics, colors and consumer direction for the future of Intimate Apparel. … Read More
By TINA WILSON
THE FRENCH LINGERIE LOFT show, presented by Lingerie Francaise, was cozy, even quaint and it was a pleasant contrast to all the trade shows and fairs normally held in big cold spaces. I walked up the stairs after entering on Bleecker street and was greeted to a demonstration by Caudalie, the French skin care brand. Women were sitting around a big white wooden table sampling and applying … Read More
by ELLEN LEWIS & DEEDEE CROSLAND ~
A few weeks ago, I sat down with Deedee Crosland, publisher of The Naked Point of View. In this Podcast, we discuss my take away from my recent research excursion into the 2019 lingerie market. My impressions, based on brand and retail input, speaks to the current industry dynamics: the influences that frame the foundation of the industry in which I have been … Read More
By ELLEN LEWIS
There are lots of buzz words driving the market right now: body positivity, sustainability, and transparency to name a few. These are movements perpetrated by the modern consumer that are substantially shifting retail culture. Magnified by the pervasiveness of social media, one can’t ignore these themes percolating in today’s culture. It’s a call to arms about our perspective on humanity, the climate and ultimately our planet. Brands … Read More
By ELLEN LEWIS
Simone Perele
I have just spent the past week de-briefing from my 3 day marathon at Curve NY. Siphoning through 500 photographs now culled down for this article I have come to some conclusions on what is happening as we head into the fall 18/spring 19 lingerie season. I have heard much about the multi-billion dollar Lingerie industry in the past few years: the shrinking vendor structure, … Read More