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clo intimo

As one might know by now, I am always ferreting trends, not because I am searching for fashion highs, but rather I can’t halt the merchant instinct that drives me.  When an idea continues to re-surface, I take note.   One direction gaining real momentum in the Lingerie world is soft bras.  Thus, my interest in the Clo Intimo line.  First and foremost, I have watched this company grow exponentially over the past 10 years under the tutelage of Claudia Ochoa, whose personal vision of subtle sexiness informs every single design.  Manufactured in  Columbia, this brand is anchored by its wonderful and versatile soft bra and bralet collection, many which have already proven to be bestselling reorder items.  Of particular note is their newly launched Kali  bra (KA20) already headed into a second season and fast becoming essential to a basic inventory assortment.
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Simone Perele bodysuit spring 19 at Curve NY on Lingerie BriefsSimone Perele

I have just spent the past week de-briefing from my 3 day marathon at Curve NY. Siphoning through 500 photographs now culled down for this article I have come to some conclusions on what is happening as we head into the fall 18/spring 19 lingerie season. I have heard much about the multi-billion dollar Lingerie industry in the past few years: the shrinking vendor structure, which is true, as well as the lack of innovation, which is false. After 35 years in this business, I have seen much growth; the coming of age of plus sizes in bras, the technological innovation in every element that bra construction requires, the growth of European brands into the USA retail arena, and an increase on the importance of sustainability. The biggest juggernaut, the internet and social media, has/ is transforming the Intimate Apparel business irrevocably and informing the … ...Read more

Silent Arrow

Seasonal trends, as we know them, are over.  That is not to say, that there are not design messages. It’s simply that these messages overlap, moving fluidly between key intimate and RTW classifications; blurring boundaries.  Leggings become pants, Robes become jackets, Bodysuits and bras become blouses. And Pajamas go everywhere. Concepts Paris calls this Hybrid dressing.  It is a perfect definition of the evolution (revolution) occurring in a woman’s wardrobe. Mixing design elements, once a noisy fashion statement, is now “The Trend”.  It makes perfect sense. We are living in a culture of Collective Chaos where social media has commandeered the retail space and changed the state of our nation

Envie & Else

Having culled through 700 + photos, certain directional messages emerged, but they merge in many of the styles I saw, making it difficult to assign one particular moniker to any of them.  The fusion of … ...Read more

Marlies Dekkers on Lingerie BriefsMarlies Dekkers

Fashion ideas come from so many different places and how they inform design is what makes the creative process so interesting. Sometimes, it’s all about the message. There are so many mainstay businesses that are critical to the retail experience. They are the margin builders. But new direction can keep these essentials fresh. Again, I must reiterate that I did  not see the entire market offer at Curve but I was able to sniff out some interesting direction. Here are some of the evolving trends that revealed themselves:


Marlies Dekkers and B UP on Lingerie BriefsMarlies Dekkers and B*Up

Dear Bowie and Fleurt Lingerie on Lingerie BriefsDear Bowie and Fleur’t

PJ Salvage and B.tempt'd on Lingerie BriefsPJ Salvage and b.tempt’d

Huit Lingerie on Lingerie BriefsHuit

Le Mystere on Lingerie BriefsLe Mystere

Addiction Lingerie on Lingerie BriefsAddiction

Claudette and Cache Coeur on Lingerie BriefsClaudette and Cache Coeur

Fantasie and Mimi Holliday on Lingerie BriefsFantasie and Mimi Holliday

Wacoal on Lingerie BriefsWacoal


Bluebella and thistle & Spire on Lingerie BriefsBluebella and Thistle & Spire

Claudette and Rago on Lingerie BriefsClaudette and Rago

commando-and-huit on Lingerie BriefsCommando and Huit


Lise Charmel on Lingerie BriefsLise Charmel

Huit and Fantasie on Lingerie BriefsHuit and Fantasie

aubade on Lingerie BriefsAubade

Natori on Lingerie BriefsNatori

ID Sarrieri on Lingerie BriefsI.D. Sarrieri

Barbara and Lou on Lingerie BriefsBarbara and Lou Paris

Mimi Holliday on Lingerie BriefsMimi Holliday

jolidon-preludeJolidon (Prelude Milano)...Read more

Bralettes Break Out


Several weeks ago, I received the news that the very popular Creations Magazine North America would no longer be published. Despite the success of this publication in both the United States and Canada, the parent company Editolux has filed for bankruptcy. I share the disappointment with many retailers and brands who have only lauded their respect for this very modern approach to the Lingerie trade. As a permanent columnist for CLNA, I enjoyed my excellent rapport with Francois Pomme and Valerie Dubillion and will miss our collaboration. Because so many stores and vendors were so helpful in this endeavor, I have decided to share the article that was imminent at the time of this announcement. As a result, it is a bit longer than my usual fare, but an important topic for our industry. Here goes. . .

I sense a trend. Bralettes are making a big comeback. You might … ...Read more

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