When Natori launched the original Josie ¾ unlined, underwired bra in 2011, I was an immediate fan. Certainly, it was not personal; my body was never going to fit into this fashion revelation, but I knew instantly that I had just met a star. Long lined bras were sneaking into the main steam via the retro markets and demand for contemporary interpretations of this emerging trend was on the horizon. … Read More
In her column, Intimate Insider, Tomima Edmark tells us about the opportunities emerging in the Men’s Underwear business. No more “tighty whities”.
Ladies, do you buy underwear for the man in your life? According to market research, you probably do. Roughly two-thirds of men’s underwear is selected and purchased by women. . . . .READ MORE
Once in awhile I discover a new product that I just think is really cool, so I break my “wait and see” rules, because as per Katharine Hepburn, why miss all the fun. I met entrepreneur Maureen Shara when I walked by her booth at Curve and was blindsided by her beautiful robes. They are so artfully conceived, a juxtaposition of color and print that combines to make a very … Read More
By Adrine Bimanand
We love our Swarovski bling details here at Creative Touch! So, when it came down to creating something luxurious and one-of-a-kind for our brides, we went all out! Complementing the delicate white lace of the gorgeous bra and garter belt set from Andres Sarda, our custom Swarovski crystal brooches added the perfect amount of glam for this luxurious bridal lingerie look.
A sweet french lace and Swarovski … Read More
A few days ago, I attended an intimate fabric exposition that was hosted by industry leaders Eurovet and Invista™. It was an elegant party replete with a beautiful venue, excellent food, plenty to drink and superior resources. We will be touting its virtues in another blog soon. What struck me most was the technology demonstrated by the presenting brands and the promises they offered for the future of Lingerie product … Read More
The Lingerie Industry continues to make headlines as brands are recognized more and more for innovation, fashion and good old customer service. We at Lingerie Briefs are proud of our Spotlight Partners who understand the concept of branding and strive everyday to raise the bar for our industry. It is with great pride that we are highlighting Freya, winner of the 2013/14 CoolBrands award. Working diligently over time to … Read More
I first happened upon the dreamy Lost In Wonderland collection in Paris at the Salon De Lingerie last February . Sometimes, gorgeous ephemeral lingerie is just what the spirit needs. A little bit edgy and very delicate, this Indie brand is a collection of sexy, pretty intimates for the fearless bride. Each piece could be a wedding keepsake. Contact Scarlett at: press@lostinwonderland.de
