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push up bra

Chemise

One of my first real product development successes was a series of cotton knit sleepshirts which I shamelessly admit were derivatives of both Benetton and Gap T-shirt styles I had mined during an NYC shopping excavation.  At the time the concept was considered revolutionary.  The lingerie market was a sea of pink and blue polyester.  Cotton  jersey knits in bright colors and bold prints were considered heresy.  It was 1985.  But we did it despite … Read More


When my eldest daughter graduated from college she embarked on a classic rite of passage and departed with her best friend for a 6 week trip through Europe.  Having saved for this journey for months, they left with only backpacks and great expectations.  On a very tight budget, it was pretty obvious that souvenirs would have to be mostly in the mode of life forming memories.  So when she returned home with nothing but dirty … Read More


Freya ~ Deco 365

Freya-april
To mark the success of its best selling collection Deco, Freya has launched a brand new campaign and microsite 365 days of Deco. Showcasing all of the Deco collections, visitors can upload photos of the outfits they wear Deco under to win exciting prizes!

Freya Swim ~ Introducing Hello Sailor


Meet your summer crush with the gorgeous swimwear collections from Freya swim. Introducing Hello Sailor, featuring on trend nautical stripes in red, white and … Read More


Sacred Androgyny

 by Marina Rybak

A few weeks ago I was zooming by the Joyce Theater in Chelsea, only to be stopped in my tracks by the amusing poster of the male ballerinas of the famed Les Ballets Trockadero de Monte Carlo on tour in New York. The beloved dance company has been delighting the audiences worldwide, spoofing the cliché traditions of the classical ballet. My mental memo pad was activated immediately – the timing was perfect … Read More


Several years back when I was in the process of launching a major sleepwear brand for my company, my Design Director and I decided to create an entire collection around shades of green.  There was a rhyme to our reason because this was a licensee recognized world-wide for their horticultural motifs.  When we presented our plans to the Sales team, we got a lot of resistance.   They insisted that historically, green did not sell in … Read More


After Sandy ~ Lingerie Redux

By Richard Vincente:

By the time you read this, most of the people working in the east coast’s lingerie industry will be back at their jobs following a week of anxiety, uncertainty and plenty of scrambling.

I’ve spoken to many lingerie professionals across the tri-state area hit by Hurricane Sandy in the past couple of days, and it’s safe to say that everyone was affected to some degree.

Stores left without power were forced to … Read More


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