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the rya collection

By ELLEN LEWIS

Simone Perele bodysuit spring 19 at Curve NY on Lingerie BriefsSimone Perele

I have just spent the past week de-briefing from my 3 day marathon at Curve NY. Siphoning through 500 photographs now culled down for this article I have come to some conclusions on what is happening as we head into the fall 18/spring 19 lingerie season. I have heard much about the multi-billion dollar Lingerie industry in the past few years: the shrinking vendor structure, … Read More


By TINA WILSON

Amoralle Bridal Lingerie gowns illustrated by Tina Wilson for Lingerie Briefs

So many beautiful pieces to choose from… that was my dilemma when sitting down to illustrate bridal themed ‘sleepwear’, though I probably shouldn’t call it sleepwear considering there is very little slumber going on.  The category is usually consisting of short flirty baby dolls, revealing corsetry, skimpy teddies and wispy wraps but sometimes a brand goes rogue like Amoralle.  They do “long and refined” like no … Read More


By ELLEN LEWIS

A fashion editorial series by Stephanie Hynes & Lingerie Briefs

Stephanie Hynes Photography Fashion Lingerie on Lingerie Briefs: Bluebella

Bluebella Bodysuit, Express earrings

Even though spring is officially here, winter refuses to lay down its sword. Or at least this is the feedback I have had from a good portion of North America and Europe. I have escaped, sitting here in Mexico embraced by bougainvillea, hibiscus, palm trees, lilies. (Ok, I will stop).  Soon, however, flowers … Read More


By ELLEN LEWIS

Curve New York Concepts Forum on Lingerie Briefs

Nothing has changed and everything is changing. The NY Curve Intimate Apparel show was, from what I understand from many of the brands to whom I spoke, with a few exceptions, a success. Of note, from the buyers, the entire vibe was much better, with meaningful seminars, a brand speed dating event that allowed merchants 5 minute intervals with new vendors, and a Concepts lounge that not … Read More


Discover Your Inner Goddess

by TINA WILSON

Epona - Discover Your Inner Goddess illustration by Tina Wilson

Did you know that you had a goddess within you, perhaps more than one, I didn’t? Not until I attended a fashion and lifestyle seminar given by Trend Union and the ingenious soul that is Li Edelkoort. She spoke of Goddesses; a curated list of powerful and uncompromising women. She spoke of their origins, character, attributes, and their faults. It was inspired, engaging, beautiful, and informative … Read More


Silent Arrow

Seasonal trends, as we know them, are over.  That is not to say, that there are not design messages. It’s simply that these messages overlap, moving fluidly between key intimate and RTW classifications; blurring boundaries.  Leggings become pants, Robes become jackets, Bodysuits and bras become blouses. And Pajamas go everywhere. Concepts Paris calls this Hybrid dressing.  It is a perfect definition of the evolution (revolution) occurring in a … Read More


Fleur't & UGG on Lingerie BriefsFleur’t & UGG

I just attended 3 solid days at the NY Curve show having recently returned from the Paris Salon International de la Lingerie. As a result I find that the comparison between these two expositions is inevitable. Paris attracts an international audience and is a bigger platform. But Curve speaks to a North American market. Therein lays the difference. As a merchant, I study trends, but I am … Read More


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