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Estelle puleston

By ESTELLE PULESTON

Freolic Luxury /silk and Lace bra and panty set as featured on Lingerie Briefs

UK-based Fréolic, which was created by Evgeniya Kharaim in 2016, is a premium lingerie brand that’s making the ‘bespoke’ shopping experience a whole lot more accessible. The label allows customers to effectively design their own made-to-measure set by picking from a selection of pre-designed shapes, adding customizations such as padding or a longline band, and finally picking from a vast array of silk colors and laces to bring it to life.… Read More


By ESTELLE PULESTONBritish brand Ihuoma designed & marketed for women of color as featured on Lingerie Briefs

Launched in September 2020, British brand Ihuoma is filling a long-overlooked gap in the market for exquisitely-luxurious lingerie that is marketed towards, and designed specifically to complement and enhance the beauty of, Black women and other women of color.

British brand Ihuoma designed & marketed for women of color as featured on Lingerie Briefs

The brand was founded by Annabelle Mu’azu, who also created online lingerie boutique Beautifully Undressed in 2013. For a long time after, she didn’t feel represented in the imagery that most brands were … Read More


By ESTELLE PULESTON

TéAmore Lingerie for full bust women as featured on Lingerie Briefs

Since I first dipped my toes in the lingerie industry over a decade ago, the availability of fashion-forward options for full-busted customers has skyrocketed. But there’s still one thing that’s somewhat rare: true, unabashed luxury above a D cup. And of the brands that do cater to this niche, the majority are based in Europe. So what’s a, say, H-cupped American to do if they want deluxe underpinnings that won’t attract customs … Read More


By ESTELLE PULESTON

Valentina collection from Mal Amora as featured on Lingerie Briefs

Mollie Blue is an independent British designer I’ve been following since I first saw her student work back in 2017 – I had a feeling she was going to go on to create beautiful things, and I wasn’t wrong! She’s now the founder of Mal Amora, a handmade intimates and bespoke corsetry brand that’s inspired by the meeting point between modern sustainability and retro fashion.

Mollie’s obsession with lingerie began after … Read More


About Us – Bios – Staff

Meet The Lingerie Briefs Team…

Ellen Lewis partner/editor at Lingerie Briefs

Ellen Lewis

Ellen Lewis, principal partner of Lingerie Briefs has been delivering results for dozens of apparel retail and wholesale clients for over 30 years. Ellen has held positions in both the corporate as well as the entrepreneurial environment of a private business.  This combination has provided strong managerial experience, as well as hands on participation in all aspects of buying, merchandising, sales, and product development.  She is well … Read More


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