By ASI EFROSHuit Lingerie as featured on Lingerie BriefsContinuing its legacy with the new lingerie collection of flowering blooms in enchanting colors, Huit8 signifies the optimism, which only spring can bring.

“The delicacy of the Blossom collection this season is exquisite. It was created with such attention to detail. Our embroidery is made in Switzerland and designed exclusively for Huit8. Our colors are unique,” said Souad Sinai, CEO, Huit8.

Huit Lingerie and swimwear as featured on Lingerie BriefsSwimwear Collection

Huit8 is a range Read More


By TINA WILSON

Fashion Illustrations by Tina Wilson as featured on Lingerie Briefs

A margarita can be very inspiring, two of them can really get the lime juices flowing.  I was at my local “Cheers” for only the second time in 13 months, Santa Fe. Not the city but the Mexican bar and restaurant on 71rst street and Columbus Avenue in NYC.  It was the most glorious evening and I had not quite dealt with the fact that I had … Read More


By ELLEN LEWIS

Poetically Correct Cotton knit T-Lounge shirts as featured on Lingerie Briefs

My career segued to the Intimate Apparel business 30 + year ago when I was plucked out of the ready to wear division to spearhead the lingerie product development initiative at Macy’s Corporate office. I knew nothing about the category, which at the time, was dominated by polyester in pale pink and blue designs. Oblivious to the “rules” I purchased a few cotton knit big t-shirts in … Read More


By ELLEN LEWIS

Girl With a Serious Dream as Featured on Lingerie BriefsGirl With a Serious Dream

It’s been a lovelorn year with cancelled weddings and lost memories. But FINALLY, here comes the bride. Once again, anticipation is about hope. Celebrations are being planned. The bridal business, dormant for the past year, is beginning its comeback. The Intimate Apparel industry is changing as the market turns once again on its axis. As the desire for elegant, sensual lingerie … Read More


Natori Bliss Flex longline bralette with 360 degree stretch as featured on Lingerie Briefs

Natori Bliss’ popularity speaks for itself as it has continued its expansion from their original cotton panties to a multifaceted bra assortment, including the newest additions of the Bliss Flex Bralette and the Bliss Perfection Lace Bralette. This success story is not a mystery; the entire range emulates the extraordinary comfort that sent the panties on a major sales ascent. Continuing unabated, with both underwire and non-wired choices, the collection … Read More


By ELLEN LEWIS

Dita Von Teese Julia's Rose collection as featured on Lingerie Briefs

Every Mother’s Day, while she was alive, I gave my mother a single yellow rose cut from my rose garden. It was her favorite flower. She was a ‘less is more’ type of woman, simple in her tastes, a ferocious perfectionist. You might not see the correlation between Dita Von Teese’s Julia Rose lingerie, pictured here, and my mother’s understated persona, but I do. Besides the obvious … Read More


By ESTELLE PULESTON

TéAmore Lingerie for full bust women as featured on Lingerie Briefs

Since I first dipped my toes in the lingerie industry over a decade ago, the availability of fashion-forward options for full-busted customers has skyrocketed. But there’s still one thing that’s somewhat rare: true, unabashed luxury above a D cup. And of the brands that do cater to this niche, the majority are based in Europe. So what’s a, say, H-cupped American to do if they want deluxe … Read More


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