By ASI EFROS
Two highly anticipated and magnificent trade shows, Salon International de la Lingerie and Interfilière, reigned over Paris for three days from June 18th to 20th, 2022, to share the beauty of creation with the world.
For the first time after the confinement of the COVID-19 pandemic, the halls of the Porte de Versailles came to life featuring bursts of color, bold graphic designs, sumptuous fabrics, and extravagant … Read More
BY ASI EFROS
Lady Gaga wearing Satin Sculpt Bodysuit Red for Haus Labs Campaign (photo by Christine Hahn)
Andreea Badala, CEO and Founder of the iconic brand MURMUR, epitomizes a modern-day amazon, a woman warrior, with a seductive combination of inner strength and beauty. I met with Andreea at the Evolution Concept Show in New York and was immediately taken by her talent, passion, and expressive style.
Paris Hilton … Read More
By ASI EFROS
I first met with the UK-based bodacious young designer, Sofia Bianchi, at the Flying Solo New York Fashion Week in September 2021 where Sofia debuted her futuristic collection of slick dance-inspired bodywear. 
While watching her creations flow against the blue sky of the rooftop runway I knew that I was witnessing the work of rare talent. After the event, Sofia graciously shared the details of her life … Read More
by ASI EFROS
I’m excited to have spoken with a connoisseur of all things intimate, Guido Campello, Co-CEO of Journelle. In this must-watch “Intimate Talks” interview, Guido shares the history of his family’s lingerie business, as well as speaks on the subjects of creative entrepreneurship, education, inclusivity, and innovation.
Guido Campello was born and raised in Miami in a family of immigrants who embodied the best traditions … Read More
By ASI EFROS
“Wear lingerie you want, not the one you must,” is a motto of an extraordinary high-end lingerie company, based in Poland. Movelle lingerie has been created to free feminine confidence and build self-esteem, allowing each woman to conquer the world on her terms.
Leia Longline Bra and Briefs
The founder, Magdalena Palmer, is the epitome of honesty, and appreciation for her craft, as well as for the … Read More
BY ASI EFROS
Lingerie Designers are the most creative, hardworking, knowledgeable, and humble people I know. We rarely see their faces or know their names. The Intimate Talks Interview Series was created to bring their efforts forward and tell the most intimate stories of lingerie creation, which usually remain hidden.
Three remarkable UK-based luxury lingerie brands: Something Wicked, Studio Pia, and The Underargument are featured in this episode. These … Read More
By ASI EFROS
For every creative human, the spark of imagination is as precious as a breath of air or a gulp of water. We are inspired by many aspects of our being via all our senses. Some of the strongest sources of inspiration for me have always been people, their creativity, and their uniqueness. Looking back at the passing year and remembering its brightest highlights, I extend my gratitude … Read More