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What’s your fall vibe? Panache Clara olive, Piper longline, or new core Asher balconnet? Honestly, you need them all!

Panache’s Clara presents a daring olive and black color combo featured on Lingerie BriefsPanache’s Clara presents a daring olive and black color combo this season. Paired with a sexy high-waist brief, Clara because this season’s fashion go-to. Caution: may cause extreme confidence!Panache Piper midi bra in royal purple featured on Lingerie BriefsAnd, the favorite longline from Cleo returns in the perfect, royal purple hue that’s fit for a queen. The Piper midi balconnetRead More


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In late 2012, a close colleague of mine asked me to look at a new foundation’s brand, Curvy Couture™ being prepared for a 2013 market launch. It’s not easy to break through merchandising barriers when it comes to bras and panties.  I was immediately impressed by the quality but recognized some clear merchandising voids.  A cohesive presentation in extended sizes was not yet available and so, as I need to … Read More


About Us – Bios – Staff

Meet The Lingerie Briefs Team…

Ellen Lewis partner/editor at Lingerie Briefs

Ellen Lewis

Ellen Lewis, principal partner of Lingerie Briefs has been delivering results for dozens of apparel retail and wholesale clients for over 30 years. Ellen has held positions in both the corporate as well as the entrepreneurial environment of a private business.  This combination has provided strong managerial experience, as well as hands on participation in all aspects of buying, merchandising, sales, and … Read More


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