By Moira Nelson
Last week was a helluva week for me. I was supposed to fly to Milwaukee for an appointment on Tuesday- in and out in one day. However, due to flight delays and cancelled flights, I ended up stuck in Milwaukee through Thursday (why couldn’t I get stuck in a city like Paris or Rome???) After finally returning to the East Coast, I decided I needed a little … Read More
By Aimee Guthinger

Now it’s time for some bridal girl-brief answers! Here’s where we last left off:
“I’d like to buy a wedding chemise for a shower gift, but is this something only meant for the brides’ mother to give?”
This is an important question, however the answer is relatively simple and goes something like this…I have yet to meet a bride who has ever received too many chemises. She … Read More
By Margaret Shrum

Henna artist Sandy Patangay is known for over a decade of designing gorgeous traditional Indian henna body decorations for brides in NYC. Last year she decided to expand her henna artistry onto gorgeous little hand decorated artisanal wedding cakes in bright colors and heart and square shapes with her company Creme Delicious. I met Sandy at a bridal marketing round table and was immediately drawn to … Read More
What Compelled You To Write The Bra Book?
I had a successful career in TV news for several years, but I tired of the daily doom
and gloom stories we covered and always yearned for something more positive. In 2006, I started working for a production company in NY covering fashion weeks in NY and Paris and realized that’s what I truly loved. Around that time, I started researching magazines … Read More
When the kids were very young, I took full advantage of the holidays and kept a chart on the refrigerator door tracking their behavior for Santa Claus. This worked as a bribery tool for about 3 weeks, during which I made a big drama about Christmas lists and gift potential. Now they are older and multiple presents have been whittled down to one special package; so satisfying expectations is a … Read More
I have always been drawn to the timeless beauty of seasoned products ripe with history. I like the backstory, even if it’s a figment of my imagination. When I was in my 20’s, I used to scour the retro clothing stores in NYC searching for unique pieces of vintage clothing that expressed my proclivity for nostalgic chic. I collected hand decorated cashmere sweaters, replete with satin ribbons and crystal buttons. … Read More
Clients Testimonials
“I have worked with Ellen for more than 10 years and have always trusted and depended on her. She will do anything and everything in her power to deliver what she promised – that’s saying a lot.” Kristin Kramer, S.V.P. Product Commercialization, Victoria’s Secret Stores
“Working with Ellen, I am consistently impressed by her understanding of thebrand development process and her keen instinct for both design and … Read More